The first ever Sustainability in Licensing Conference (SILC) goes ahead with a virtual format Nov. 24-25, as SILC organizers announce they have confirmed a full agenda of keynote speeches, panel discussions and research presentations. The conference will feature a wide array of retailers and visionaries, all focused on helping the licensing community drive sustainable growth … [Read more...] about SILC 2020 Confirms Speakers for Inaugural Licensing Conference
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Asembl Brokers Deal to Pair Rum With Beef Jerky
If you're a fan of beef jerky, then you'll love the rum flavored beef jerky being put out by liquor giant Diageo's Bundaberg Rum and Doctor Proctor's, an Australian beef jerky producer. Australia’s leading Fashion, Lifestyle & FMCG licensed brand extension agency, Asembl brought together Bundaberg and Doctor Proctor’s for a deliciously satisfying Bundaberg Rum flavoured … [Read more...] about Asembl Brokers Deal to Pair Rum With Beef Jerky
Yogibo Adds To Star Wars Collection With Mandalorian Offerings
Plush toymaker Yogibo says its adding to its already successful line of Star Wars branded plush toys with two new products from the hit series The Mandalorian, streaming on Disney+ Season 2 of the Mandalorian depicts the title character's struggle to bring The Child (better known to kids globally as Baby Yoda) to the 'sorcerers' of The Jedi. On Nov. 23, Yogibo will be … [Read more...] about Yogibo Adds To Star Wars Collection With Mandalorian Offerings
Emmy Winner, White House Advisor Named Keynote Speaker for Kidscreen Summit
In a country roiled by racial conflict, facing protests through the Black Lives Matter, and faced with demands for inclusion by racial and gender minorities, the Kidscreen Summit Virtual has chosen Baratunde Thurston to deliver a critical keynote for the industry on Feb. 16, 2021. Thurston comes with an impressive CV that includes an Emmy Award, his work for the satire site … [Read more...] about Emmy Winner, White House Advisor Named Keynote Speaker for Kidscreen Summit
Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi
It's been a busy and successful week for Sanrio's Hello Kitty property, as the company followed up on its partnership with Mattel's Barbie, announcing a collaboration with the popular Tamagotchi 'virtual pet' game. Tamagotchi was introduced to the world as a virtual pet, housed in a tiny digital device, first released in Japan in 1996 and internationally in 1997. The little … [Read more...] about Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi
Cuteness Overload: Barbie Partners with Hello Kitty
US toy giant Mattel has partnered with Sanrio to create a branding dynamo, combining the iconic Barbie line with the globally popular Hello Kitty brand for the first time. The two companies say they will collaborate on the development of a colourful and contemporary product line aimed at kids and adults that will span accessories, apparel, health and beauty, and footwear. The … [Read more...] about Cuteness Overload: Barbie Partners with Hello Kitty
Laura Kelly Joins Online Retailer Vanilla Underground
Former Fashion UK licensing manager Laura Kelly has joined the young, ambitious online retailer Vanilla Underground as the company's new brand marketing and licensing manager. Vanilla Underground says the licensing veteran will be focused on marketing the collections already available on the ecommerce portal, and building out new and immersive marketing strategies for the … [Read more...] about Laura Kelly Joins Online Retailer Vanilla Underground
BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour
BSN Sports this week announced a new partnership with The Scout Hub in conjunction with its long-standing brand partner Under Armour. Through this partnership, baseball and softball organizations utilizing The Scout Hub will benefit from team apparel and equipment discounts, as well as dedicated product selection serviced by BSN SPORTS. The Scout Hub provides … [Read more...] about BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour
Hasbro is All In on Streaming to Help Drive Sales
Toy and Game Giant Hasbro is following up on the success of its six part Transformers series, The War for Cybertron, with the development of a new Dungeons and Dragons program. CEO Brian Goldner says Hasbro has other projects in the works as well, including a new live action Power Rangers movie and a CGI animated My Little Pony feature film for release in theatres in September … [Read more...] about Hasbro is All In on Streaming to Help Drive Sales
Busy Day as EA Inks Deals with UFC and the NHL
Gaming giant Electronic Arts (EA) has announced two new multiyear extensions of its agreements with the UFC and the NHL, allowing the company to continue putting out its popular sport simulation games on all platforms. The NHL and the NHL Players Association (NHLPA) announced the renewal for EA Sports NHL on Nov. 5, building on the momentum for the franchise. “We are thrilled … [Read more...] about Busy Day as EA Inks Deals with UFC and the NHL