If you’ve ever netted a big fish, you probably know the Lew’s Holdings family of brands around fishing and outdoor equipment. Now the American gear company is making a major move to change its branding. Lew’s Holdings Corp. said that in an effort to present a globally united front for the family of brands, it plans to transition from Lew’s Holdings Corporation to Rather … [Read more...] about Fishing Brand Lew’s To Adopt New Branding as Rather Outdoors in 2021
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Licensing Leadership Summit Starts Wednesday
The Licensing Leadership Summit begins on Wednesday as the culmination of the month-long virtual Festival of Licensing Event: Here’s what you’ll see, or what you’ll be missing, at this inaugural event. Taking place from Oct. 28-29, the two day event will bring together executives and C-suite professionals as they gather to network and listen to discussions from the licensing … [Read more...] about Licensing Leadership Summit Starts Wednesday
Digital Media Licensing Conference On Now, Goes Virtual
The Digital Media Licensing Conference is being held October 25 to October 30th. This all virtual conference is the 25th international conference hosted by the Digital Media Licensing Association (DMLA). The conference includes keynotes by Google and Adobe, as well as panels and round tables on virtual photoshoots, the Unreal engine, Google’s Licensable Badge, OTT distribution, … [Read more...] about Digital Media Licensing Conference On Now, Goes Virtual
Nina Hahn Tapped by ViacomCBS to Lead Kids’ Programming Launch
Nickelodeon’s International SVP of production and development Nina Hahn has been tapped by ViacomCBS International Studios (VIS) to oversee the launch of a new kids’ programming initiative. VIS Kids is broadening its global kids content pipeline to include short and long-form content that will be produced and sold to third parties, as well as to ViacomCBS brands and … [Read more...] about Nina Hahn Tapped by ViacomCBS to Lead Kids’ Programming Launch
Tesco Releases its Top Ten Toy List for Xmas 2020
What’s the top toy on every retailer’s Christmas list this year? According to the Britsh supermarket giant Tesco, a doll that talks about its feelings tops the Xmas Wish List for 2020, followed closely by Lego’s Super Mario Starter Course, which also placed highly last year. The Kindi Kids ‘Shiver & Shake’ Rainbow Kate is an interactive doll featuring over 40 sounds and … [Read more...] about Tesco Releases its Top Ten Toy List for Xmas 2020
The Week in Licensing Deals
LEGO How do you get to Sesame Street? Easy, just ask Lego. The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street. The new set features iconic characters you’ll remember from your own childhood (yes, it’s been that long) like Big Bird, Elmo and Oscar the Grouch. The set will be up for sale on Nov. … [Read more...] about The Week in Licensing Deals
Licensing International Germany Announces 2020 Award Winners
And the winner is …. Licensing International Germany unveiled the 2020 winners of its annual best of the best licensing awards, selected from among 54 finalists in 10 categories. And for the first time, LI Germany also issued awards for the industry’s ‘Rising Stars’. “We have some extraordinary talent in our creative and fast moving industry who may not have been in their … [Read more...] about Licensing International Germany Announces 2020 Award Winners
New Licensing Conference Launches Virtually in November
There’s a new conference for the licensing industry, but like most event in the Year of Covid, the inaugural 2020 Sustainability in Licensing Conference (SILC) will be held virtually over two days in November. Breaking new ground in the licensing industry, the Sustainability in Licensing Conference 2020, to be staged digitally over a two day period on 24 – 25 November 2020, … [Read more...] about New Licensing Conference Launches Virtually in November
Dolls Help Drive Mattel Quarterly Revenue up 10% over Last Year
US toy giant Mattel reported a sterling quarter with revenues increasing by 10 per cent over the same period last year, despite challenges posed by COVID-19, and driven by a strong IP licensing portfolio. Mattel says the company’s net sales in North America increased 13 per cent over the prior year’s quarter, primarily driven by growth in dolls, action figures building sets, … [Read more...] about Dolls Help Drive Mattel Quarterly Revenue up 10% over Last Year
Licensing Industry Loves COVID-19 Masks
US President Donald Trump may not be a fan of masks … but the licensing industry loves them! Reusable COVID-19 masks literally became the world’s fastest growing industry this year, going from almost zero in North America to a multi-billion dollar industry in just months. As it became clear the coronavirus was spreading rapidly in the US and Canada this spring, enterprising … [Read more...] about Licensing Industry Loves COVID-19 Masks