It's part of the lore behind LeBron James' stellar NBA career that in 2002 he was featured on a Sports Illustrated cover that proclaimed James as "The Chosen One." Almost two decades later, Sports Illustrated is now teaming up with James and his UNKNWN apparel company to drop a quickstrike collaboration that honors the iconic athlete’s first of almost 30 Sports Illustrated … [Read more...] about Sports Illustrated Teams Up With LeBron James For Apparel
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Ariella Maizner Puts The Young In Young Fashion For Walmart
By Gary Symons TLL Editor in Chief By any measure, designer Ariella Maizner has had a remarkable career, and now, her teen clothing line THEME is being picked up by retail giant Walmart this spring. What is remarkable is that Maizner is experiencing this runaway success at the age of 12, after first seeing her fashion designs getting a major boost with fellow designers and … [Read more...] about Ariella Maizner Puts The Young In Young Fashion For Walmart
ViacomCBS and SUPER RTL Expand Licensing in Europe
SUPER RTL and ViacomCBS Consumer Products announced this week the expansion of their licensing agreements to include Nickelodeon’s iconic kids’ properties SpongeBob SquarePants, Blaze and the Monster Machines, and The Loud House in the GSA region, which includes Germany, Switzerland and Austria. Built on a long term partnership that spans licensing and content, this newly … [Read more...] about ViacomCBS and SUPER RTL Expand Licensing in Europe
Boat Rocker Lassos New Licensees For Dino Ranch
Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker jokingly refers to as a "pre-Westoric" family dinosaur ranch, has sparked intense interest across multiple consumer categories, allowing Boat Rocker to corral multiple deals in … [Read more...] about Boat Rocker Lassos New Licensees For Dino Ranch
St. Andrews Links Tees Off With The Point.1888
The world's most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing roster of sports brands. Hannah Stevens, Head of Retail and Sports continues to grow this important division within the business, which also counts Team GB … [Read more...] about St. Andrews Links Tees Off With The Point.1888
Ricky Zoom In Season 2 As Licensing Accelerates
Hasbro's Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom's season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows Ricky, a speed-loving, adventure-seeking, little red rescue bike who loves to zoom around the fictional British town of Wheelford, … [Read more...] about Ricky Zoom In Season 2 As Licensing Accelerates
Moose Toys Unveils Space Jam Toy Lines
The toy onslaught has begun, as Moose Toys and Warner Bros. Consumer Products have unveiled the full line of toys based on Warner's tentpole movie release, Space Jam: A New Legacy. The film stars NBA star LeBron James and his Tune Squad team, made up of classic characters from the Looney Tunes, as they face down a team of super-enhanced players known as the Goon Squad. Joe … [Read more...] about Moose Toys Unveils Space Jam Toy Lines
EA Tees Off On New Partnership With PGA
Electronic Arts Inc., the leading producer of sports-based video games, has entered into a sweeping partnership with the PGA of America, allowing it to portray all four of the major championships in professional golf. As well, EA's new EA Sports PGA Tour will include members of the Team of 20 PGA Club Professionals, and will feature in-game golf tutorials inspired by real-life … [Read more...] about EA Tees Off On New Partnership With PGA
TOMY Named Master Toy Partner For Netflix Show BUDDI
Producers of the popular Netflix pre-school series BUDDI have signed an agreement making TOMY International the show's Master Toy Partner. The deal was signed by TOMI and production studios Unanico and Raydar Media. BUDDI is an animated series following the adventures of five bright, colorful friends, as they experience the simplest moments of life for the first time. There are … [Read more...] about TOMY Named Master Toy Partner For Netflix Show BUDDI
Hit Show Friends Is Back … As A LEGO Set
The hit show Friends is back, as HBO Max announced May 13 that the long awaited one-episode special Friends: The Reunion, is will air on May 27—and LEGO fans can commemorate the occasion with a LEGO set that depicts the two adjoining apartments where most of the series was filmed. LEGO Group has just revealed details of its new LEGO F.R.I.E.N.D.S Apartments Set, using a beefy … [Read more...] about Hit Show Friends Is Back … As A LEGO Set