Thanks to the soaring popularity of Peppa Pig, families will squeal with delight in 2022 as they jump into the playful world of Peppa Pig for an unforgettable day of adventure at the World’s First Peppa Pig Theme Park, built out as part of the LEGOLAND Florida Resort. Designed to be the ultimate day trip for little ones, the all-new standalone theme park will feature multiple … [Read more...] about Peppa Pig Theme Park To Open at LEGOLAND Florida
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Hasbro Expands License Deal With Epic Games
Toy and entertainment company Hasbro has announced an expansion of its current licensing program with Epic Games for products based on the Fortnite video game. The deal, announced during Hasbro's Investor Event on Feb. 25, extends the agreement by five years, and expands the deal beyond outdoor play products and tabletop games into item expressions such as collectible action … [Read more...] about Hasbro Expands License Deal With Epic Games
Disney’s Toy Onslaught For Raya and The Last Dragon
It's been a while since a Hollywood tentpole movie has inspired a major launch of new toy lines, but Disney is taking a crack at it as Raya and the Last Dragon debuts on March 5. The COVID-19 pandemic has badly stalled releases of major films in theaters, and different studios have reacted with different strategies. Warner famously (or infamously) announced all of its films in … [Read more...] about Disney’s Toy Onslaught For Raya and The Last Dragon
Colour Republic and Country Living Say It With Flowers
North American floral company Colour Republic has launched a new licensing partnership with Country Living magazine, published by Hearst Magazine. The deal will see Colour Republic producing freshly picked, artfully arranged floral designs that will be offered for home delivery through the Country Living Floral Collection. The designs can be delivered quickly and easily to the … [Read more...] about Colour Republic and Country Living Say It With Flowers
Magic Star and MGA Entertainment Collaborate On LOL Surprise Project
Magic Star, the entertainment label for Sony Music UK, has announced a partnership with global toy company MGA Entertainment on a worldwide, exclusive music partnership deal that will support the global top toy brand, LOL Surprise. Under the agreement Magic Star will work with Sony Music Entertainment’s (SME) record labels in more than 40 markets around the world, including … [Read more...] about Magic Star and MGA Entertainment Collaborate On LOL Surprise Project
Highlights Names M-Zone As North American Agent
The educational toy and literature company Highlights is kicking off its 75th year with the appointment of The-M-Zone as its North American licensing agent. The-M-Zone will pursue licensees and partnerships that will deliver content, product and experiences that engage, delight and foster joyful learning. “Partnering with The-M-Zone comes at an opportune time when children’s … [Read more...] about Highlights Names M-Zone As North American Agent
LEGO Named World’s Most Popular Kids Entertainment Brand
By Gary Symons TLL Editor in Chief According to a sweeping new report on brands for children, LEGO is now the most popular kids’ entertainment brand in the world, followed by Disney, Marvel, Barbie, and with Paw Patrol rounding out the Top 5. The data comes via a report from Brand Trends, in which mothers provided answers to a survey on behalf of their children, from ages 0 … [Read more...] about LEGO Named World’s Most Popular Kids Entertainment Brand
Mattel TV Announces Two New Barbie Specials
Mattel has said it will be greatly increasing its film and television production efforts in 2021, and the company this week announced the launch of two new animated Barbie specials for streamers and broadcasters this spring. The first of the two specials is “Barbie & Chelsea The Lost Birthday,” the first dedicated television movie featuring Barbie’s younger sister Chelsea … [Read more...] about Mattel TV Announces Two New Barbie Specials
Hasbro Not Toying Around With Gina Carano
By Gary Symons TLL Editor in Chief Talk about a rough week at the office. Toy giant Hasbro says it will no longer produce any toys featuring former Mandalorian star Gina Carano, who plays the part of the popular character Cara Dune. Carano was fired from her role in the hit Disney+ series after posting a series of controversial social media messages, she was dropped by her … [Read more...] about Hasbro Not Toying Around With Gina Carano
Viral TikTok Star Doggface Gets Truck Upgrade From 4 Wheel Parts
Last fall Idaho man Nathan Apodaca, better known as Doggface, became a viral internet sensation after his car broke down, and he hopped on his longboard to finish his daily commute. Along the way, Doggface filmed himself chugging Ocean Spray cranberry juice and launching into an absolutely epic lipsynch of the Fleetwood Mac song Dreams. The video turned Doggface into a major … [Read more...] about Viral TikTok Star Doggface Gets Truck Upgrade From 4 Wheel Parts