The Licensing Letter

Property Types

‘Ted Lasso’ To Join FIFA Face-Off Celebrity Gaming Show

Global gaming giant Electronic Arts has jumped the divide between esports and TV sports by developing a new show that will see celebrities going head-to-head in an EA SPORTS FIFA football match, airing live on Twitch and YouTube. The new show will feature A-List celebrities including Jason Sudeikas, who plays the title character of football coach Ted Lasso; his Ted Lasso … [Read more...] about ‘Ted Lasso’ To Join FIFA Face-Off Celebrity Gaming Show

Everlast Inks Apparel License With Sportlife

Sporting goods company Everlast Worldwide Inc.,  manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name,  has signed a new agreement with SportLife Brands, LLC of New York City. SportLife, a major supplier to the U.S. apparel market, will produce, market, and sell Men’s, Ladies, Boys, Girls; Underwear, Sleepwear, Baselayer and Thermals … [Read more...] about Everlast Inks Apparel License With Sportlife

The Point.1888 Inks Toy Partner for Moonbug Entertainment

The licensing agency The Point.1888 has announced the signing of an agreement making Character Options the Master Toy Partner for Moonbug Entertainment's Morphle brand in EMEA and Australia. The deal comes just a few months after The Point.1888 announced multiple major licensee partnerships for two of Moonbug Entertainment Ltd.’s other world-famous brands, Cocomelon and … [Read more...] about The Point.1888 Inks Toy Partner for Moonbug Entertainment

Group Nine Media Announces Licensing Partnership with Wright’s Media

Wright's Media, an industry-leading global content licensing agency, this week announced a partnership with Group Nine Media, which owns the popular POPSUGAR and Thrillist. POPSUGAR is an online magazine aimed at millennial women, covering pop culture, health, fashion, celebrities and current events. It is ranked as one of America's most popular lifestyle brands for women, … [Read more...] about Group Nine Media Announces Licensing Partnership with Wright’s Media

NBA Partners On Mobile Game ‘Ball Stars’

After announcing its formal partnership with the National Basketball Association and National Basketball Players’ Association (NBPA) in October, the global mobile game publisher Netmarble Corp has now released NBA Ball Stars, an all-new, puzzle-based mobile basketball game. The game is the first publishing project for Netmarble’s Los Angeles-based subsidiaries Netmarble US and … [Read more...] about NBA Partners On Mobile Game ‘Ball Stars’

Sonic The Hedgehog Celebrates 30 Years

Time flies when you're having fun, and especially if you're super speedster Sonic the Hedgehog, but it's still been 30 years since the iconic game character saw its first game released in 1991. That makes this a year of celebration and licensing opportunities for Sonic, as Sega is planning with a film sequel, a new series, and a variety of product deals. Depending on the … [Read more...] about Sonic The Hedgehog Celebrates 30 Years

Bob Marley Family Inks Deal With Psychedelic Mushroom Company

The family of reggae legend Bob Marley has signed a multi-year licensing agreement with Silo Wellness, a company operating in the newly developing psychedelic and functional medical mushroom industry. The deal offers Silo the exclusive worldwide rights to brand, market, and sell a product line of functional and psychedelic mushrooms with the name and likeness of the reggae … [Read more...] about Bob Marley Family Inks Deal With Psychedelic Mushroom Company

Hasbro’s Finn Arnesen Joins Games Workshop

The Games Workshop Group is diving even deeper into the entertainment business, announcing the appointment of former Hasbro Studios SVP Finn Arnesen as the company's first Head of Entertainment Development. Games Workshop is best known for its Warhammer gaming franchise, and the company also has its own library of novels and short stories based on the game. Arnesen's first … [Read more...] about Hasbro’s Finn Arnesen Joins Games Workshop