Globally renowned university Cambridge is set for a busy year of licensing programs, with plans unveiled this week by UK agent The Point.1888 and Fitzwilliam Museum Enterprises (FME), the Cambridge subsidiary responsible for licensing. The Point.1888 says the mission of the University of Cambridge has always been to contribute to society through education, learning and … [Read more...] about University of Cambridge Unveils Licensing Plans
Property Types
Startup’s Sales Soar After Sesame Street Deal
The success of innovative startup company Glo underlines the critical importance of seeking out smart licensing deals with popular brands. Glo, a young company based in Starkville, Miss., recently signed a licensing agreement with Sesame Workshop for Glo Pals, an imaginative toy that brightens play and bath time for children, particularly those with autism. Glo Pals were … [Read more...] about Startup’s Sales Soar After Sesame Street Deal
VIZ Media Hires Former Netflix Licensing Chief Laurie Takaragawa
VIZ Media announced it's made a major addition to its licensing team, hiring Laura Takaragawa, the Head of Consumer Licensing at Netflix, as its new VP of Consumer Products Licensing & Promotions. Viz says the newly created position will allow for the integration of all of VIZ Media's licensed merchandise, collaborations, interactive and digital games, LBE, and promotions … [Read more...] about VIZ Media Hires Former Netflix Licensing Chief Laurie Takaragawa
Innovative Graffiti Fashion Line Features Banksy
Art Ask Agency has announced a major launch of its Brandalised licensing program, which it is carrying out in partnership with UK-based licensee Park Agencies. The Brandalised collection—a twist on the word 'Vandalized'—features clothing with designs taken literally from the streets, in the form of graffiti art work created by enigmatic artist Banksy. Art Ask says the … [Read more...] about Innovative Graffiti Fashion Line Features Banksy
Centennial in Deal for Specialty Magazines and Books
North Equity LLC, a venture equity firm that owns and operates over 15 media properties, has agreed to terms with Centennial Media to produce special interest magazines and books for Popular Science and SAVEUR. Centennial, a leading book and magazine publisher that specializes in richly illustrated publications, will produce six single-topic, Special Interest Publications … [Read more...] about Centennial in Deal for Specialty Magazines and Books
Boat Rocker’s Dino Ranch Lassoed by Disney
The highly rated kids show Dino Ranch from Boat Rocker Studios has been snapped up in a deal with Disney+ that will see the program air in the UK, Ireland, Australia and New Zealand starting in April. The show takes dinosaurs from Jurassic Park to a Jurassic farm, with a cute assemblage of dinosaur steeds that has already premiered for audiences on Disney Junior and DisneyNOW … [Read more...] about Boat Rocker’s Dino Ranch Lassoed by Disney
LOL Surprise Joins the Digital Fun With ROBLOX
Two giants of the children's play industry have combined forces in a licensing deal between the gaming platform ROBLOX and the toy franchise LOL Surprise. LOL Surprise Official Party will launch on Roblox’s social gaming platform on April 2, according to a statement to The Licensing Letter from MGA Entertainment. "This past year has found parents discovering new ways to get … [Read more...] about LOL Surprise Joins the Digital Fun With ROBLOX
Under Armour Slashed Sponsorships in 2020
The sporting gear company Under Armour has been shedding sponsorship deals over the past year, and now we know how deep the cuts have gone. Under Armour Inc. released its annual report in late February, which shows the company slashing its sponsorship spending by an astounding 47 per cent in a single year. The cuts reduce Under Armour's spending on sponsorships from $679.1 … [Read more...] about Under Armour Slashed Sponsorships in 2020
Special Report: The Future of Hasbro
By Gary Symons TLL Editor in Chief The 'Play and Entertainment' conglomerate Hasbro has for the first time outlined its future plans in a live investor event, and as expected, the news will be game changing for the company and for its licensing partners worldwide. Sit down and grab yourself a coffee or tea, because it's a LOT. At the core of the announcement, Hasbro has … [Read more...] about Special Report: The Future of Hasbro
Peppa Pig Theme Park To Open at LEGOLAND Florida
Thanks to the soaring popularity of Peppa Pig, families will squeal with delight in 2022 as they jump into the playful world of Peppa Pig for an unforgettable day of adventure at the World’s First Peppa Pig Theme Park, built out as part of the LEGOLAND Florida Resort. Designed to be the ultimate day trip for little ones, the all-new standalone theme park will feature multiple … [Read more...] about Peppa Pig Theme Park To Open at LEGOLAND Florida