The Licensing Letter

Property Types

Plaster Partners Signs Instagram Fitness Influencer Isaac Boots

Plaster Partners, the lifestyle agency founded by Michael Catalano and Brittany Straede, has announced the signing of Instagram fitness star Isaac Boots for exclusive management.  Boots, whose real name is Isaac Calpito, is a celebrity trainer and choreographer who was dubbed the “breakout star of virtual fitness” by The New York Times earlier this year. Calpito has an … [Read more...] about Plaster Partners Signs Instagram Fitness Influencer Isaac Boots

Weekly Wrap-up: Deals Penned for Ja Rule, Michael Crichton, Maya the Bee, Nintendo and CoComelon

Deal Will See New Content Produced From Michael Crichton Novels The late author Michael Crichton wasn't just a science fiction visionary; he became a one-man licensing powerhouse after novels like Jurassic Park and Westworld became hits in film and on television. More than 20 film and TV adaptations have been produced from Michael Crichton novels, including five Jurassic Park … [Read more...] about Weekly Wrap-up: Deals Penned for Ja Rule, Michael Crichton, Maya the Bee, Nintendo and CoComelon

Who’s News: Big Moves at Henson, Sony, iHeart Media

Sony/ATV Music Publishing Selects New President for Global Digital Sony looked internally to fill the position of President, Global Digital, promoting Antony Bebawi to the position, reporting directly to Sony/ATV Chairman and CEO Jon Platt. Throughout his career at Sony/ATV, Antony has spearheaded pivotal digital initiatives and led the negotiation of key deals with the major … [Read more...] about Who’s News: Big Moves at Henson, Sony, iHeart Media

Founders Transition to New Leadership at Spin Master

Max Rangel Joins Spin Master as Co-Founders Ronnen Harary and Anton Rabie Transition Their Roles in Spring 2021 Spin Master has been led by its co-founders since the company's inception, but next month the company will have its first 'outside' CEO in Max Rangel, formerly of SC Johnson & Sons. Spin Master is a major force in the toy and children's entertainment world, and … [Read more...] about Founders Transition to New Leadership at Spin Master

Spin Master Nets Big Win With League of Legends Toy Deal

The Canadian toymaker Spin Master just logged one of its biggest single deals to date, announcing a  multi-year agreement to become the global master toy licensee for Riot Games' League of Legends, the most-played PC game in the world. Spin Master will develop products including action figures, playsets and role play items, with an anticipated on-shelf date in the Fall of … [Read more...] about Spin Master Nets Big Win With League of Legends Toy Deal

Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends

Another week, another slate of great deals in our industry, as we lead our coverage today with expansion of an existing agreement with Warner Bros. and Spread Group. Spread Group Expands Warner Bros. Collaboration Beyond Europe Spread Group - formerly known as Spreadshirt - has worked with Warner Bros. in Europe since 2012, developing more than 1,700 designs for the … [Read more...] about Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends

Jay-Z’s Roc Nation Gets Into Book Biz With Random House

Recording artist and producer Jay-Z is getting into the book publishing business, and in a big way, thanks to a deal with Random House. The publishing giant announced this week the launch of a new publishing imprint with Roc Nation, the entertainment company founded by Shawn “JAY-Z” Carter. Called Roc Lit 101, the imprint will be devoted to publishing books at "... the dynamic … [Read more...] about Jay-Z’s Roc Nation Gets Into Book Biz With Random House

Poetic Brands Launches Baby Line With Brambly Hedge

Poetic Brands is creating a line of baby clothing and accessories based on the Brambly Hedge children's books by Jill Barklem. Poetic signed the deal this week with Rockpool Licensing, which manages the Brambly Hedge intellectual property worldwide. Under the agreement, Poetic plans to produce a new collection including layette and fashion daywear, nightwear, snow suits … [Read more...] about Poetic Brands Launches Baby Line With Brambly Hedge

Shell Hires Beanstalk As Global Licensing Agent

Beanstalk scored a major new client, becoming the licensing agency for Shell, one of the world's largest energy and petrochemical companies, operating in 70 countries and boasting 80,000 employees worldwide. Beanstalk announced this week its partnership with Shell to extend the company's brand into a range of consumer products and services. The program will look to leverage … [Read more...] about Shell Hires Beanstalk As Global Licensing Agent