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Toy Licensing: Hasbro Unveils Massive Slate of New Products

February 21, 2022

By Allison Watkinson TLL Reporter Hasbro, Inc. has announced a large lineup of new content and products across its portfolio to continue its purpose-driven brand blueprint strategy. These products will include categories such as action,… . . . read more

Celebrity Licensing: Justin Bieber Collab Boosts Fortunes For Tim Hortons

February 21, 2022

By Gary Symons TLL Editor in Chief When the donut chain Tim Horton’s signed a deal last November with pop superstar Justin Bieber (pictured here in a promotional photo), it brought together two Canadian icons,… . . . read more

Dorian and Lionsgate Partner to Increase Opportunities for Women in Gaming

January 31, 2022

By Allison Watkinson TLL Reporter The female-focused game creation platform Dorian has partnered with global content leader Lionsgate for a licensed Blair Witch game contest. But beyond that limited partnership is a much greater goal… . . . read more

Licensing Expo Says Live Trade Show Will Return to Vegas In May

January 28, 2022

By Gary Symons TLL Editor in Chief In what may be a sign that COVID’s grip is loosening, Licensing Expo has announced the world’s largest licensing trade show is returning to Las Vegas on May… . . . read more

Character Licensing: Moniker Partners With Peanuts For eSports Apparel

November 8, 2021

Gaming apparel specialist The Moniker Group announced this week it has launched a new collaboration with Peanuts Worldwide. The multi-year licensing agreement entails the release of multiple capsule collections via Moniker’s esports brands, H4X and ESX360…. . . . read more

Legal Action Threatened Over Pic of Naked Man Chasing Pig

July 30, 2021

A German actor whose photograph of a naked man pursuing a wild boar went viral has said she might take legal action against a company that duplicated the scene for model railway enthusiasts. While hilarious,… . . . read more

BBC Signs Trio Of US Deals For Doctor Who

July 21, 2021

BBC Studios’ long-running hit Doctor Who continues to soar in licensing circles, as the studio has signed on three new partners. “Fans are the lifeblood of Doctor Who,” said Suzy Raia, the VP of Licensing… . . . read more

Fabletics Partners With Tough Mudder

June 21, 2021

The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven’t seen a Tough Mudder event, the company specializes… . . . read more

MyFutprint Selects FanGirl As Licensing Agent

June 11, 2021

Popular manga publisher MyFutprint Entertainment, home of the world’s most diverse manga-inspired creators, and digital publisher of the flagship magazine and brand Saturday AM, has selected FanGirl Consulting & Brand Management, LLC as its official agent. The… . . . read more

Universal Music Announces Licensing Truce With Triller

May 21, 2021

The months-long licensing dispute between Universal Music Group and the social video site Triller appears to be over, as UMG announced it has signed a worldwide agreement for its music catalog. Triller is a social… . . . read more


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