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Fanatics & Lids Reach Long-Term Deal With BNED

The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes… . . . read more

Casetify Kicks-Off Bruce Lee Collaboration

Casetify has announced the latest partnership from its collaboration program, inspired by film star and martial arts legend Bruce Lee. The new collection spans an wide ranging lineup of tech accessories and limited-edition lifestyle products… . . . read more

Jordan Brand Partners With UCLA

UCLA Athletics has announced a six-year agreement with NIKE, Inc. to make Nike and Jordan Brand the Bruins’ official athletic footwear, apparel and equipment provider beginning July 1, 2021. “UCLA is elite, and our student-athletes… . . . read more

British & Irish Lions Partner with Titleist

Renowned rugby squad the British & Irish Lions have reached a licensing agreement with golf industry giant Titleist, in advance of their upcoming 2021 matchup against the world champion Springboks from South Africa. World-renowned as a… . . . read more

Celebrity

Celeb Watch: Lifestyle, Fitness & Fashion

The latest on Jane Fonda; Cindy Crawford, LeBron James, Arnold Schwarzenegger, and Lindsey Vonn; Amy Schumer and Leesa Evans; Jessica Simpson; and more…


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Sports

Roundup: Sports & Sportswear News

Play ball with new developments from the NFL, MGM Resorts, Caesars Entertainment, NCAA, Epic Games, WWE, FIFA, Hibbett Sports, Canada Goose, and more…


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Legal Watch

Legal Watch: Sporting Goods & Apparel; Toys & Games

Sports lifestyle brands Adidas, Crossfit, Reebok, Nike, and Under Armour made news this week; plus, a look back on TRU and eOne wins in China…


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Sports

Sports-based Brands & Goods Score a Goal

As sports-based licensing continues to grow—soaring 3.5% worldwide in 2016—we look at the latest developments in brands and merchandising this week. Featuring: Fanatics takes its model worldwide, Mattel breaks boundaries, and more…


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Trademarks/Brands

Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead

Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The U.S./Canada made up…


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Business

Deals in Short

See some of the latest licensing deals that needed a little more detail.

Featuring: Moose Toys, Square Enix, Fanatics, Nike, Mattel, and more…


. . . read more


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