Gaming apparel specialist The Moniker Group announced this week it has launched a new collaboration with Peanuts Worldwide. The multi-year licensing agreement entails the release of multiple capsule collections via Moniker’s esports brands, H4X and ESX360. This collection will be available onlineand through their brick-and-mortar retail distribution partners. The esports … [Read more...] about Character Licensing: Moniker Partners With Peanuts For eSports Apparel
Video Games and Software
Video Game Licensing: Crayola App Debuts at #1 in Apple Arcade Thanks To Red Games Partnership
A new app from Crayola debuted on the Apple Arcade store at Number One, inspiring the crayon company to expand its licensing partnership with Red Games Co. Crayola originally began working in close collaboration with Red Games as the developer for the Crayola Create and Play app. Thanks in part to its first place sales on its debut, Red Games will now take on day-to-day … [Read more...] about Video Game Licensing: Crayola App Debuts at #1 in Apple Arcade Thanks To Red Games Partnership
Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars
The toymaker Funrise has partnered with video game developer Psyonix to bring its popular Rocket League cars into the real world as remote control vehicles. In a deal brokered by IMG, Funrise is creating a full range of customizable and remote controlled Rocket League replica cars, including both mini-RCs and full size RCs. The replicas are based on some of the most popular … [Read more...] about Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars
Entertainment Licensing: ZAG Signs Deal For First Console Game Based On Miraculous
On the heels of the highly successful debut of its first game for Roblox, ZAG Games, a division of the award-winning global independent animation studio ZAG, has signed with U.S. game publisher GameMill Entertainment and French game developer Magic Pockets to create the first official Miraculous - Tales of Ladybug & Cat Noir console game. Based on the globally renowned … [Read more...] about Entertainment Licensing: ZAG Signs Deal For First Console Game Based On Miraculous
Video Game Licensing: Sony Pictures Consumer Products Adds Playstation Brand To Portfolio
Move Comes Ahead of “Uncharted” and “The Last of Us” Entertainment Launches Sony Pictures Consumer Products (SPCP) announced Oct. 20 the company will work with Sony Interactive Entertainment (SIE) to represent merchandise licensing in North America for the PlayStation brand and its PlayStation Studios games including “God of War,” “Horizon Zero Dawn,” and “The Last of Us.” As … [Read more...] about Video Game Licensing: Sony Pictures Consumer Products Adds Playstation Brand To Portfolio
Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9
It's no surprise to see a McLaren Senna GTR on the track in the popular Asphalt 9: Legends video game. After all, it's one of the fastest supercars in the world. But in this case, brick toy giant LEGO has collaborated to create a LEGO Technic version of the car that appears in the latest version of the Asphalt racing series. From Oct. 19 until Oct. 30, racing fans will be … [Read more...] about Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9
Netflix Acquires Video Game Developer
The streaming giant Netflix is fueling its push into the video game sector with the acquisition of critically acclaimed developer Night School Studio. The move is part of a much wider strategy by Netflix to diversify its revenues, particularly as the company faces increased competition from several well-funded companies in the streaming space, including Disney, Amazon, Apple, … [Read more...] about Netflix Acquires Video Game Developer
Konami Hops Into Game Shows With Frogger Deal
The gaming company Konami is taking the fun to the small screen, with a new game show based on its popular hit video game Frogger. The Peacock Original series Frogger is premiered Sunday, Oct. 3 at 8 p.m. ET/PT on YTV as part of its 'Fam Fun' weekend lineup. Frogger stars hosts Damon Wayans Jr. and Kyle Brandt, and promises to test skill, strategy and strength as contestants … [Read more...] about Konami Hops Into Game Shows With Frogger Deal
Lotus Races Into New Licensing Deal With Global Trademark
Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has secured an expanded representation deal for Lotus Cars, with the automotive company’s recently unveiled mid-engined premium sports car model, the Emira, now added to GTL’s portfolio. GTL represents Lotus Cars, including the new Emira model, globally across all categories with a strong focus on … [Read more...] about Lotus Races Into New Licensing Deal With Global Trademark
MGM Partners With Outright On Addams Family Video Game
Just in time for Halloween, MGM and its gaming partners Outright Games and PHL Collective have launched the first console game for the CGI version of The Addams Family. Outright Games is a global video games publisher with a focus on quality family entertainment. Since being founded in 2016, Outright has delivered several licensed game titles, including favorites such as … [Read more...] about MGM Partners With Outright On Addams Family Video Game