The wildly popular Fortnite video game has made an art form of incorporating popular celebrities or movie characters into its game play, and over the past week has outdone itself. Thanks to a trio of new agreements, Fortnite players can dress their game avatars as their favorite soccer (football) players from around the globe, go on the hunt as The Predator, or relentlessly … [Read more...] about Fortnite on Licensing Binge With New Game Characters
Video Games and Software
French Comic Asterix Licensed for TV, Film, Video Games
The iconic and internationally popular French/Belgian comic book Asterix is seeing a resurgence in popularity which is likely to grow, as the brand launches new licensing deals and a live action film. Asterix launched as a French and Belgian French comic book in 1959, depicting the adventures of the Gauls in their resistance to the Romans in the era of Julius Caesar. Featuring … [Read more...] about French Comic Asterix Licensed for TV, Film, Video Games
Antstream Licenses Star Wars For Retro Gaming Platform
One of the world's leading retro games platforms, Antstream Arcade, is adding beloved retro classic Star Wars titles to its extensive library of fully licensed games. These iconic games will be made available on a single platform for the first time, including the entire Super Star Wars series for the SNES and Star Wars for the NES. Adventure game classics like Grim Fandango, … [Read more...] about Antstream Licenses Star Wars For Retro Gaming Platform
Among Us Video Game Creators Choose Toikido As Toy Partner
The studios behind the trending video game Among Us have chosen the newly formed British toymaker Toikido as their global master toy partner for a line of collectibles, action figures, plush toys, play sets and more. Among Us has become one of the world's most popular games since it was first released in June 2018 by InnerSloth and Dual Wield Studios. The game makers say its … [Read more...] about Among Us Video Game Creators Choose Toikido As Toy Partner
Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign
Katy Perry Headlines 'P25 Music', a Year of Surprise Music Events and Superstar Collaborations The Pokémon Company International officially launched its 25th anniversary celebration on Jan. 13, marking a quarter century of fun and games with a massive music collaboration, including a partnership with pop star Katy Perry. The Japanese video game and entertainment franchise … [Read more...] about Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign
Marvel Launches Year Long Product Campaign for 2021
The wildly successful Disney superhero franchise Marvel is giving its fans plenty of reasons to celebrate the New Year, announcing a full year of new Marvel Studios inspired product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+ series rollouts, Marvel Must Haves will serve as the preeminent source on Marvel.com for … [Read more...] about Marvel Launches Year Long Product Campaign for 2021
JazWares Appoints Laura Zebersky as President
Toy Company Also Announces Promotions for Kelly Deen, Gerhard Runken, and Jonny Taylor Jazwares, one of the world's leading toy companies, this week announced the promotion of Laura Zebersky to the position of president. The company says Zebersky, a 15-year veteran of the toy industry, and a recipient of the Women in Toys 'Wonder Women' Award, "helped catapult Jazwares’ … [Read more...] about JazWares Appoints Laura Zebersky as President
Skoog Works With Sesame Workshop To Create A New Way To Play
SKOOG Inc., a media tech company with a mission to enrich children’s lives through creative and immersive play, this week announced a global partnership with Sesame Workshop, the nonprofit organization behind Sesame Street. The two companies are collaborating to introduce a new, interactive platform that merges tactile technology with an ever-expanding content library … [Read more...] about Skoog Works With Sesame Workshop To Create A New Way To Play
Erve Europe Lands Deal With Blizzard Entertainment
Licensing company Erve Europe has signed a deal with Blizzard Entertainment adding the wildly popular Overwatch and World of Warcraft games to its product portfolio. Erve Europe is a leader in character licenses and brands for the continent, producing branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, the company has six … [Read more...] about Erve Europe Lands Deal With Blizzard Entertainment
Founders Transition to New Leadership at Spin Master
Max Rangel Joins Spin Master as Co-Founders Ronnen Harary and Anton Rabie Transition Their Roles in Spring 2021 Spin Master has been led by its co-founders since the company's inception, but next month the company will have its first 'outside' CEO in Max Rangel, formerly of SC Johnson & Sons. Spin Master is a major force in the toy and children's entertainment world, and … [Read more...] about Founders Transition to New Leadership at Spin Master