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Celebrity

Celebrity Licensing: Elton John’s Licensed Eyewear Launching at Sam’s Club and Walmart

November 3, 2021

By Gary Symons TLL Editor in Chief When you think about it, it's hard to believe it's taken this long to see eyewear on the market from the legendary pop star Elton John. But, while it may have been a long Yellow Brick Road to get here, the Rocketman himself has now released a new line of eyewear, launching exclusively at Sam's Club and Walmart stores. John says he … [Read more...] about Celebrity Licensing: Elton John’s Licensed Eyewear Launching at Sam’s Club and Walmart

Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection

November 1, 2021

Mattel is launching the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo. “I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job … [Read more...] about Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection

Celebrity Licensing: WWE Pumped Over License Extension With Mattel

October 21, 2021

World Wrestling Entertainment (WWE) says it's pumped over a newly signed, multi-year extension of its global master toy agreement with Mattel. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts. Mattel and WWE have been working together since 2009, developing a diverse and extremely popular range of … [Read more...] about Celebrity Licensing: WWE Pumped Over License Extension With Mattel

Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye

October 20, 2021

Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various toys and games, and who has become one of the platform's top stars. Recognizing Faye's massive influence with toy shoppers among TikTok's audience, Semaphore says … [Read more...] about Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye

Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection

October 15, 2021

The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under Armour, is launching a seven-part footwear collection that brings the spirit of Sesame Street’s Muppets to the basketball court. Curry, a father to three kids … [Read more...] about Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection

Nelvana Partnering With Canadian Influencers

August 12, 2021

The content company Nelvana says it's teamed up with Kin Community Canada to bring global licensing deals to two top content creators from Kin’s roster. Under the agreement Nelvana will be securing global distribution and licensing deals for bestselling cookbook author and esteemed vegan chef Lauren Toyota, focusing on indulgent and accessible vegan packaged foods; and home … [Read more...] about Nelvana Partnering With Canadian Influencers

HRH Queen Elizabeth II Launches Royal Dog Treats

August 4, 2021

Given the British Queen's love of Corgis, wasn't it just a matter of time before she launched her own royal line of dog treats? The 95-year-old monarch has given her approval for a line of canine snacks, called Game Bones, which are made with game meat from the grounds surrounding her Sandringham estate in Norfolk, England, and flavored with royal venison. The treats come in … [Read more...] about HRH Queen Elizabeth II Launches Royal Dog Treats

The Top 50 NFL Player Sales List

August 3, 2021

It should come as no surprise that, after leading Tampa Bay to a Super Bowl title, quarterback Tom Brady is again leading in NFL player retail sales heading into the new season. The NFLPA Top 50 Player Sales List is the only verified list of retail sales by player, and this month's quarterly sales rankings features a mix of new and familiar faces, including perennial … [Read more...] about The Top 50 NFL Player Sales List

Dolly Parton Releases New Perfume With Scent Beauty

July 28, 2021

Dolly Parton announced this week the release of her first-ever signature fragrance in partnership with Scent Beauty, the world's first multi-brand e-commerce platform for bespoke fragrances. The fragrance was developed through partnerships facilitated by Dolly’s licensing representative IMG. Called Scent From Above, the new perfume "is butterflies, hearts and hope," says … [Read more...] about Dolly Parton Releases New Perfume With Scent Beauty

Authentic Brands Group Files For $10 Billion IPO

July 7, 2021

Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers stating its intention to sell $100 million worth of stock at a valuation of roughly $10 billion. However, the number of shares to be offered is likely just a benchmark, … [Read more...] about Authentic Brands Group Files For $10 Billion IPO

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