The Licensing Letter

Entertainment/Character

Disney is Restructuring and Laying Off Staff: Six Takeaways From the Earnings Call

By Gary Symons TLL Editor in Chief Disney is the world's largest studio and the largest entertainment licensor, so what happens at Disney affects everyone in the licensing industry. News the Magic Kingdom has announced 7,000 layoffs and a major restructuring of the entire company is cause for concern ... but there's good news in the latest earnings call as … [Read more...] about Disney is Restructuring and Laying Off Staff: Six Takeaways From the Earnings Call

Blame Canada: Trailer Park Boys Issues License for THC Gummies

The Canadian comedy show Trailer Park Boys has again partnered with Hemptown Organics to release a new line of gummies containing hemp-derived THC. The hemp-derived delta-9-THC gummies contain less than 0.3% THC, zero nicotine and are made with hemp that comes direct from HempTown's own farm in Oregon. Unlike gummies from cannabis plants, this line made from hemp plants … [Read more...] about Blame Canada: Trailer Park Boys Issues License for THC Gummies

Hugely Successful Paw Patrol Spawns Spin-off Show

By Allison Watkinson TLL Reporter Spin Master and Corus Entertainment have announced the premiere of a licensed PAW Patrol spin-off series called Rubble & Crew. The new series, produced by Spin Master Entertainment, follows the adventures of Rubble, a well-known character from the original PAW Patrol series, and his construction family as they work together on … [Read more...] about Hugely Successful Paw Patrol Spawns Spin-off Show

James Gunn Unveils The Future of the DC Universe

By Gary Symons TLL Editor in Chief DC Studios has served notice it's ready to compete with rival Marvel in building an integrated superhero universe. James Web and Peter Safran, the newly appointed co-CEOs of DC Studios, this week revealed their overall plan for the franchise. That initially includes 10 new films and series, but the real news is that the studio will … [Read more...] about James Gunn Unveils The Future of the DC Universe

WildBrain CPLG To Rep Petronix Defenders in North America

WildBrain CPLG has been granted representation rights for the new superhero adventure series, Petronix Defenders, in the United States and Canada. The brand licensing agency, under its North American office, will build a cross-category consumer product program aimed at kids aged 4-8, which will include categories such as publishing, apparel, and role-play … [Read more...] about WildBrain CPLG To Rep Petronix Defenders in North America

Dino Ranch Goes Live With ‘Roarsome’ Stage Show

By Allison Watkinson TLL Reporter A licensed theatrical production called Dino Ranch Live is hitting stages in more than sixty cities across North America starting March 2023. Produced by Fierylight and Terrapin Station Entertainment, Dino Ranch Live is based on Boat Rocker's animated children's series which features cowboys and dinosaurs. The Dino Ranch TV series is … [Read more...] about Dino Ranch Goes Live With ‘Roarsome’ Stage Show

Who’s News: ZAG Appoints Former Target Exec As VP of Retail Development

By Allison Watkinson TLL Reporter ZAG has appointed veteran retail expert Gaye Dean as the company's new VP of North America retail development. In her new position at Zag, Dean will manage strategic relationships across all tiers of retail throughout North America for the ZAG Heroez brand franchise. Her initial focus will be to work with retailers on this year’s product … [Read more...] about Who’s News: ZAG Appoints Former Target Exec As VP of Retail Development

Watch Out Pokemon: Miraculous Trading Card Game Hits European Market

By Allison Watkinson TLL Reporter ZAG has launched a licensed trading card game for the studio's Miraculous franchise in Germany and Austria. The studio plans to expand distribution with a future release across Europe. “Featuring the bold cinematic visuals from Miraculous, we anticipate strong demand from fans of all ages across Europe who will be eager to collect the … [Read more...] about Watch Out Pokemon: Miraculous Trading Card Game Hits European Market

Lefties Sets Sail With Popeye-Themed Apparel Collection

By Allison Watkinson TLL Reporter King Features and Lefties have partnered on a licensed apparel collection featuring Popeye the Sailorman. The co-branded collection includes t-shirts, shorts, sweatshirts, socks, pajamas, and jogger pants that feature graphic art inspired by the Popeye franchise. The Popeye brand is owned by King Features Syndicate, a unit of Hearst … [Read more...] about Lefties Sets Sail With Popeye-Themed Apparel Collection