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VIDEO GAMES/INTERACTIVE/ONLINE

Video Game-based Merchandise Back on Track

This year video game/interactive/online-based merchandise turned around from a 4% loss in retail sales of licensed merchandise in 2014 to a 2% gain for 2015 according to The Licensing Letter’s Annual Business Survey. The category has begun to recover…


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BRAND BUILDERS

Emily Weiss Gives Beauty a Millennial Makeover

Blogger turned businesswoman Emily Weiss is building a digital beauty brand for the 21st century. Here are four ways the face of beauty brand building in the 21st century is changing…


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VIDEO GAMES/SOFTWARE

Nintendo NY Re-opens With New Merch, Games

The newly branded Nintendo New York store, previously Nintendo World, re-opened Feb. 19th with a new 15-foot gaming screen, exclusive merchandise and guest appearances. See how the company is repositioning its focus on licensed goods and welcomes esports…


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TECHNOLOGY

New Frontiers in VR

As traditional linear entertainment is falling by the wayside, certain emerging technologies are paving new roads for us to interact with…


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VIDEO GAMES

Activision Latest to Launch TV/Movie Studio

Activision Blizzard made its latest move in a series set to position the company as a multi-platform entertainment franchise power…


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MOVIE LICENSING 2016–2020

Star Wars Demonstrates Power of Franchises for Licensing, Theaters

As this story was being written and The Licensing Letter’s semi-annual chart of movies with licensing potential compiled, Star Wars: The Force Awakens was breaking advance ticket sales records two months ahead of its Dec. 18 opening. It’s testament to the power of what may be the world’s most recognizable franchise, but also to the power of franchises in general, who maintain their dominance in our latest chart of upcoming movies with licensing potential…


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LEGAL

Video Games in Court

This chart was first published Oct. 21, 2015 in conjunction with an in-depth analysis of the unlicensed use of trademark brands in video games


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The Next Big Thing?

Full Licensee Roster to Back N.A. Launch of Japanese Anime Hit

Yo-Kai Watch, the hottest kids’ property in Japan over the past 18 months, will land in North America on Oct. 5, when cable’s Disney XD will begin showing the animated half-hour five days a week. The TV premiere marks the beginning of a licensing campaign that will see a legion of mischievous Yo-kai spirits unleashed across videogames, comic books, toys, T-shirts, bedding and bean bag chairs over the course of the next year…

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HOLIDAY RETAIL

Licensed Products Figure Prominently in Season’s First ‘Hot Toys’ List

Star Wars and Disney dominate but Nick, LEGO and others make the cut…


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ENTERTAINMENT LICENSING

Japanese Phenomenon Poised to Enter U.S. Market

Yo-kai Watch will debut as 3DS game, manga; Hasbro toys coming next year…


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