The hugely popular and - in the US at least - politically controversial social media platform TikTok pulled off a huge move this week in its quest to monetize the rapidly growing brand. TikTok’s short, user-generated videos have been the single most popular social media innovation of the past two years, with millions of users and viewers signing on in just months. Less … [Read more...] about TikTok Makes Monetization Move with Partner Shopify
Worldwide
Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection
Get ready for a lot more Life in you life, as Evolution USA plans a major rollout of visual assets from one of the world’s premier photography art brands. Meredith Corporation (NYSE:MDP) has named Evolution USA as their North America, Australia and New Zealand licensing and brand management agency for the LIFE brand and The LIFE Picture Collection, effective … [Read more...] about Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection
Sun-Maid Partners with TreImage to Extend Its Iconic Raisin Brand
Sun-Maid®, the iconic raisin brand, announced Nov. 2 it has selected licensing and marketing agency TreImage, LLC, to assist in expanding its brand extension program. As the world's largest raisin and dried fruit producer on the planet, Sun-Maid is also one of the world's most recognizable food brands. Sun-Maid with its memorable little red box has grown into full-fledged … [Read more...] about Sun-Maid Partners with TreImage to Extend Its Iconic Raisin Brand
Moxie and Hunt A Killer Forge Brand Partnership
Moxie & Company announced on Nov. 2 they will now serve as the global literary and merchandise licensing agency for the popular Hunt a Killer game franchise. Under the agreement, Moxie and Hunt A Killer will partner on a variety of branded publishing projects, stationary, apparel, party goods and tech accessories. “This collaboration will create even more opportunities … [Read more...] about Moxie and Hunt A Killer Forge Brand Partnership
Nina Hahn Tapped by ViacomCBS to Lead Kids’ Programming Launch
Nickelodeon’s International SVP of production and development Nina Hahn has been tapped by ViacomCBS International Studios (VIS) to oversee the launch of a new kids’ programming initiative. VIS Kids is broadening its global kids content pipeline to include short and long-form content that will be produced and sold to third parties, as well as to ViacomCBS brands and … [Read more...] about Nina Hahn Tapped by ViacomCBS to Lead Kids’ Programming Launch
Tesco Releases its Top Ten Toy List for Xmas 2020
What’s the top toy on every retailer’s Christmas list this year? According to the Britsh supermarket giant Tesco, a doll that talks about its feelings tops the Xmas Wish List for 2020, followed closely by Lego’s Super Mario Starter Course, which also placed highly last year. The Kindi Kids ‘Shiver & Shake’ Rainbow Kate is an interactive doll featuring over 40 sounds and … [Read more...] about Tesco Releases its Top Ten Toy List for Xmas 2020
Licensing International Germany Announces 2020 Award Winners
And the winner is …. Licensing International Germany unveiled the 2020 winners of its annual best of the best licensing awards, selected from among 54 finalists in 10 categories. And for the first time, LI Germany also issued awards for the industry’s ‘Rising Stars’. “We have some extraordinary talent in our creative and fast moving industry who may not have been in their … [Read more...] about Licensing International Germany Announces 2020 Award Winners
Sport and Movie Licensing on Life Support in the Year of COVID-19
If 2020 had been a normal year, with no pandemic, the world would be filled with people sporting T-shirts, hats, and other merchandise from the 2020 Tokyo Olympics, injecting billions in revenue into licensing companies, retailers and manufacturers worldwide. But as millions of people became infected in early 2020 and borders were closed to international travel, the Tokyo … [Read more...] about Sport and Movie Licensing on Life Support in the Year of COVID-19
Corporate Trademarks/Brands Propel 3.3% Increase in Global Licensed Retail Sales in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales jumped 3.3% in 2019 to reach $180.7 billion worldwide, according to TLL’s Annual Licensing Business Survey. This last year marks the fastest rate of global growth since TLL began tracking these sales in 2011, with an average year-over-year growth rate of 2.1% from the years 2011–2018. Of the five major … [Read more...] about Corporate Trademarks/Brands Propel 3.3% Increase in Global Licensed Retail Sales in 2019
Global Licensed Sales Clear $180 Billion in 2019; U.S. Drives $3 Billion in Growth Alone
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales worldwide climbed 3.3% to reach $180.7 billion in 2019, according to TLL’s Annual Licensing Business Survey. This is the fastest rate of global growth recorded since TLL began tracking this data for the year, bringing worldwide sales up by over $30 billion since 2011. The U.S. single-handedly added … [Read more...] about Global Licensed Sales Clear $180 Billion in 2019; U.S. Drives $3 Billion in Growth Alone