See Exodo Animation at Licensing Expo at Booth S254, and make appointments through the Licensing Expo match- making application, or contact Paco Navarro by email at navarro@exodoanimation.com. By Gary Symons TLL Editor in Chief When Exodo Animation hits the floor at this year’s Licensing Expo, it will be with the goal of bringing their clients’ licenses to life. Exodo … [Read more...] about Exodo Animation: On a Mission to Bring Your Licenses to Life
Articles
True Purpose Enterprises Launches New Culinary Licensing Agency
By Allison WatkinsonTLL ReporterTrue Purpose Enterprises has launched a new brand management business called Eighty Ate for food and beverage licensing. Eighty Ate will offer services to culinary businesses who seek to enter additional retail markets, as well as non-food brands which intend to expand into the food and beverage categories. Formerly run within The Point.1888 as a … [Read more...] about True Purpose Enterprises Launches New Culinary Licensing Agency
Licensing International Announces 2023 Hall of Fame Inductees
By Allison WatkinsonTLL ReporterLicensing International has officially announced the inductees to the 2023 Hall of Fame awards. The Licensing International Hall of Fame honors the legacies and accomplishments of long-term executives in the licensing industry. This year’s inductees are Pam Kaufman, Cindy Levitt, and Carole Postal. Pam Kaufman currently holds the position of CEO … [Read more...] about Licensing International Announces 2023 Hall of Fame Inductees
Cloudco Expands Care Bears Brand with New Licensees
By Allison WatkinsonTLL ReporterCloudco Entertainment has secured multiple new licensing agreements and partnership renewals for the Care Bears brand.The new licensing partnerships are intended to expand the franchise into additional product categories and demographics throughout North America. “The Care Bears have been spreading joy and happiness for over four decades, and we … [Read more...] about Cloudco Expands Care Bears Brand with New Licensees
Wildbrain and Supercell Partner On World of Clash Licensing Program
By Allison Watkinson TLL ReporterWildBrain CPLG has secured a global partnership with Supercell to create a licensing program for its World of Clash mobile franchise. World of Clash is an online multiplayer strategy game franchise for mobile devices that includes both Clash of Clans and Clash Royale. The terms of the deal allows WildBrain CPLG to represent the international … [Read more...] about Wildbrain and Supercell Partner On World of Clash Licensing Program
Wildbrain CPLG Stirs Up New Partnerships For Moose Toys’ Magic Mixies Franchise
By Allison WatkinsonTLL ReporterWildBrain CPLG has secured its first wave of licensees for Moose Toys’ Magic Mixies brand in the US and Canada. Following the success of the initial Magic Mixies toy range, Moose Toys developed a comprehensive content program which WildBrain CPLG has used to extend the brand's licensing portfolio.The Magic Mixies content program includes a Magic … [Read more...] about Wildbrain CPLG Stirs Up New Partnerships For Moose Toys’ Magic Mixies Franchise
Toikido Secures New Licensing Deals for Piñata Smashlings Franchise
By Allison WatkinsonTLL ReporterToikido has signed several consumer product licensing partnerships for its internally developed IP, Piñata Smashlings.The Piñata Smashlings partnerships were secured with help from the licensing and brand extension agency, Retail Monster. “In collaboration with our friends at Retail Monster, we’ve assembled a core group of top-notch licensing … [Read more...] about Toikido Secures New Licensing Deals for Piñata Smashlings Franchise
From Hollywood to TikTok: Bob Mackie’s Timeless Designs Earn a New Legion of Fans
Read On To See How You Can Connect With Bob Mackie COO Marc Schwartz at Licensing Expo By Gary Symons TLL Editor in Chief The Queen of Rock’n’Roll Tina Turner passed away in late May, leaving so many of us with fond memories of her unforgettable concerts. For me, it was a night at the legendary Commodore in Vancouver, Canada, where Turner just blew the roof off. But … [Read more...] about From Hollywood to TikTok: Bob Mackie’s Timeless Designs Earn a New Legion of Fans
Crayola Renews TheSoul Agreement, Following Huge Boost in Consumer Engagement
By Allison Watkinson TLL Reporter TheSoul Publishing and Crayola are extending and expanding their licensing partnership following the significant growth of Crayola's digital consumer engagement. Building on their initial YouTube marketing campaign, the two companies will be expanding their agreement to include collaborations on social media platforms such as TikTok and … [Read more...] about Crayola Renews TheSoul Agreement, Following Huge Boost in Consumer Engagement
Singing Machine Bringing Joy of Song to Children’s Hospitals
By Allison Watkinson TLL Reporter Singing Machine's CARE-eoke initiative has partnered with the Ryan Seacrest Foundation to bring licensed Singing Machine programming to Seacrest Studios. The Ryan Seacrest Foundation is a non-profit organization that builds broadcast media centers called Seacrest Studios in children’s hospitals. Seacrest Studio broadcasts offer a … [Read more...] about Singing Machine Bringing Joy of Song to Children’s Hospitals