By Allison Watkinson TLL Reporter The Insights Family has appointed former BBC executive Rachel Bardill to lead their marketing and partnerships team. The Insights Family is a marketing intelligence company that specializes in providing information on kids and families. The company uses data science, machine-learning algorithms, and proprietary technology to provide … [Read more...] about Who’s News: Former BBC Exec To Lead Partnerships At Insights Family
Articles
Licensing Law: Black Eyed Peas Suing MGA Over Pooping Unicorn Song
Gary Symons TLL Editor in Chief As a journalist, you never think you're going to write a sentence like "The Black Eyed Peas are suing a toy company over a pooping unicorn toy," but such is life. When I saw the news that BMG Rights Management has filed a suit against MGA over their Poopsie Slime Surprise: Dancing Unicorn toy, I had to double check to make sure someone … [Read more...] about Licensing Law: Black Eyed Peas Suing MGA Over Pooping Unicorn Song
No More Crowded Elevators: Paragon FX Produces Batman Grapple Gun
By Allison Watkinson TLL Reporter Paragon FX Group has partnered with Warner Bros CP to develop a licensed Batman replica called the 89 Batman: Modular Utility Grapnel Set. The Paragon FX Group is a recently-established toy and collectible manufacturing company that specializes in creating detailed replicas of film props. The limited-edition 89 Batman set contains a … [Read more...] about No More Crowded Elevators: Paragon FX Produces Batman Grapple Gun
Watch Out Pokemon: Miraculous Trading Card Game Hits European Market
By Allison Watkinson TLL Reporter ZAG has launched a licensed trading card game for the studio's Miraculous franchise in Germany and Austria. The studio plans to expand distribution with a future release across Europe. “Featuring the bold cinematic visuals from Miraculous, we anticipate strong demand from fans of all ages across Europe who will be eager to collect the … [Read more...] about Watch Out Pokemon: Miraculous Trading Card Game Hits European Market
Popeye Golf USA Tees Up New Products at the 2023 PGA Show
By Allison Watkinson TLL Reporter Popeye Golf USA is debuting a range of new licensed products this month at the 2023 PGA Show in Orlando, Fla. The PGA Show is an annual trade show organized by Reed Exhibitions and the Professional Golfer's Association of America. This year's PGA Show runs from Jan. 24 to Jan. 27. The new licensed products from Popeye Golf USA include … [Read more...] about Popeye Golf USA Tees Up New Products at the 2023 PGA Show
Licensing Market Data: Insights Releases Its Future Forecast for 2023
By Gary Symons TLL Editor in Chief Market intelligence firm The Insights Family has released its annual Future Forecast 2023 report, which predicts 12 key trends in the kids, teens, parents, and family universe to watch out for this year. This is the fifth edition of the Future Forecast 2023, and the The Insights Family says the annual data release is proving to be a highly … [Read more...] about Licensing Market Data: Insights Releases Its Future Forecast for 2023
Avatar: Way of Water Blows Through $2 Billion Mark in Global Box Office
By Gary Symons TLL Editor in Chief The James Cameron hit sequel Avatar: Way of Water has become the sixth film in history to earn more than $2 billion. Avatar: The Way of Water is continuing its march through the upper reaches of the all-time takings charts as it becomes the sixth film to break the $2bn mark in worldwide box-office receipts. The returns are great news for … [Read more...] about Avatar: Way of Water Blows Through $2 Billion Mark in Global Box Office
Finally, Resident Evil Provides Refreshing Beverages for Zombie Hunters
By Allison Watkinson TLL Reporter Capcom has entered a licensing partnership with GameFlavor for a limited-edition drink collection inspired by Resident Evil. Resident Evil, known in Japan as Biohazard, is a survival horror video game and media franchise created by Capcom. The franchise primarily focuses on outbreaks of zombie-like monsters created by infectious viruses, … [Read more...] about Finally, Resident Evil Provides Refreshing Beverages for Zombie Hunters
Sports Licensing: The Point.1888 Rejoins British Olympic Team
By Allison Watkinson TLL Reporter Team GB and The Point.1888 have renewed their licensing and retail partnership for the upcoming Paris 2024 Olympic Games. The Point.1888 is a retail-focused brand extension agency that specializes in matching brands with retailers and manufacturers to create licensed product collections. “We are incredibly proud of the resilience and … [Read more...] about Sports Licensing: The Point.1888 Rejoins British Olympic Team
LightningWorks Launches Comic Book That Interacts With a Video Game
By Allison Watkinson TLL Reporter The start-up company, LightningWorks, is launching an interactive comic book and video game hybrid project called Siege Worlds on the Ethereum blockchain. "This interactive comic and 3D game uses blockchain technology in a unique way," said LightningWorks founder, Geoff McCabe. "It’s a first-person-shooter, play-and-earn game that … [Read more...] about LightningWorks Launches Comic Book That Interacts With a Video Game