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Articles

Royal Mail Issues New Stamps That Are More Than Meets The Eye

August 19, 2022

Britain's Royal Mail is launching 13 stamps to celebrate the British contribution to the Transformers franchise from Hasbro. The Royal Mail says the main set of eight stamp designs are produced in pairs and feature original illustrations of  Transformers Autobots and Decepticons locked in a battle, in a retro, "Generation 1 style" from the 1980s. Characters featured on the … [Read more...] about Royal Mail Issues New Stamps That Are More Than Meets The Eye

Ancient City of Dunhuang Depicted in Clash of Kings

August 19, 2022

The Chinese video game Clash of Kings has reached a "landmark licensing agreement" with Dunhuang Inspiration; part of the Dunhuang Culture & Tourism Group.  The two-year deal, brokered by art and cultural IP specialist ARTiSTORY, gives Clash of Kings exclusive access to the historic assets, artworks and location-based resources of Dunhuang: a historic city, and UNESCO … [Read more...] about Ancient City of Dunhuang Depicted in Clash of Kings

We Want to Hear From You For TLL’s Annual Licensing Royalty Survey

August 18, 2022

By Gary Symons TLL Editor in Chief The Licensing Letter's annual survey on licensing royalties is now available, and we want to hear from you! Since 1978, The Licensing Letter has been providing the inside scoop to licensing professionals on everything from marketing budgets and guaranteed minimums to royalties paid in a wide range of product categories. TLL is currently … [Read more...] about We Want to Hear From You For TLL’s Annual Licensing Royalty Survey

Licensing Tech: U of Massachusetts Latest to Adopt BrandComply College

August 18, 2022

Licensing software company Octane5 says the University of Massachusetts is the latest to adopt its BrandComply College licensing platform. The company developed BrandComply College to meet the specialized needs of universities and colleges dealing with unique licensing issues. The software is similar to the standard BrandComply product, with added features to meet the specific … [Read more...] about Licensing Tech: U of Massachusetts Latest to Adopt BrandComply College

TV Licensing: PBS KIDS To Launch a Back-to-School Blitz

August 18, 2022

PBS KIDS has unveiled its plans  for a back-to-school campaign, also marking the 10th anniversary of Daniel Tiger's Neighborhood. As kids reluctantly end their summer holidays and make their way back to class, PBS KIDS says it has created new content and online resources to help students, teachers, and families as they make the transition back to school. The kid's division of … [Read more...] about TV Licensing: PBS KIDS To Launch a Back-to-School Blitz

Toy Licensing: Barbie and Rose Ayling-Ellis Team Up For Diversity Project

August 17, 2022

Mattel's Barbie division continues to promote diversity, now teaming up with deaf actor Rose Ayling-Ellis on a new line of Barbie Fashionistas dolls. Ayling-Ellis stars in the popular British series Eastenders, was the first deaf contestant in Strictly Come Dancing, and has become a global advocate for those with all types of physical challenges. The new line, which launched … [Read more...] about Toy Licensing: Barbie and Rose Ayling-Ellis Team Up For Diversity Project

Video Game Licensing: Fortnite Gets Powered Up With Dragon Ball Collaboration

August 17, 2022

By Gary Symons TLL Editor in Chief The hit game Fortnite will get a little Super Kamehameha action this month, as characters from Tohei Animations' Dragon Ball franchise join the action. The anime studio has signed a deal with Fortnite creator Epic Games to power up the game with the addition of classic downloadable characters from the wildly popular Dragon Ball franchise. … [Read more...] about Video Game Licensing: Fortnite Gets Powered Up With Dragon Ball Collaboration

The Toy Foundation Unveils 122 Finalists For TOTY Awards

August 16, 2022

Submitted by The Toy Foundation A magical crystal ball, a giant pyramid climbing tower, and the most diverse assortment of dolls ever are among the 122 innovative finalists for this September's Toy of the Year (TOTY) Awards. A long-treasured event, The Toy Foundation's (TTF) TOTY Awards celebrate the creativity of the toy and play community and recognize the industry's … [Read more...] about The Toy Foundation Unveils 122 Finalists For TOTY Awards

Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration

August 16, 2022

Allison Watkinson TLL Reporter The next time you see the Kool-Aid Man smashing through a wall, he's likely to be shredding the gnar in some rad DGK gear. DGK is a street skateboard and apparel brand that is dead centre in the skateboarding culture, and has announced a collaboration with Kraft-Heinz's Kool-Aid brand. "DGK is proud to roll with KOOL-AID brand as DGK … [Read more...] about Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration

Who’s News: Throop To Step Down as CEO of Hasbro’s eOne Division

August 16, 2022

By Gary Symons TLL Editor in Chief Hasbro has reported another senior management shakeup, saying Darren Throop will step down as president and CEO of its eOne division. Throop is the founder of what was then the Canadian studio Entertainment One, and guided the company during its growth and eventual acquisition by Hasbro. The company says Throop will continue in his current … [Read more...] about Who’s News: Throop To Step Down as CEO of Hasbro’s eOne Division

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