By Allison Watkinson TLL Reporter Warner Bros Consumer Products is releasing official licensed merchandise collections for the new House of the Dragon TV series. In anticipation of today’s news, the WB Shop was recently redesigned to provide a more streamlined shopping experience through video additions and an expanded product assortment for Game of Thrones and other popular … [Read more...] about TV Licensing: House of the Dragon Merch Arrives on WB Shop
Articles
Forget Ether Coins and NFT: Yu-Gi-Oh Offers Real Coins for Collectors
The venerable Anime series Y-Gi-Oh! has partnered with APMEX on the release of a line of collectible gold and silver coins. Bucking the cryptocurrency and NFT trend, the coins are physical objects that you can actually pick up and put in your real life pocket! The deal was struck between license holder Konami Cross Media of New York, and APMEX, the nation's largest precious … [Read more...] about Forget Ether Coins and NFT: Yu-Gi-Oh Offers Real Coins for Collectors
Toy Branding: Meet Murph, Hasbro’s New NERF Mascot
By Allison Watkinson TLL Reporter Hasbro has revealed the NERF brand's first official mascot, a playful and sporty character made entirely from NERF darts named Murph. Murph will be the central focus of a new NERF brand campaign that's launching this summer. The brand campaign was created by Hasbro and The Martin Agency and focuses on the brand's new theme, Unleash the Play … [Read more...] about Toy Branding: Meet Murph, Hasbro’s New NERF Mascot
Film Licensing: Mattel To Unveil a Galaxy of Toys For Pixar’s Lightyear
By Allison Watkinson TLL Reporter Mattel has entered into a global licensing agreement for Pixar’s Lightyear, the origin story of Toy Story’s character, Buzz Lightyear. Through the agreement, Mattel has acquired global licensing rights to develop a line of toys for the Lightyear franchise. These toys will include action figures, playsets, vehicles, games, plush, and … [Read more...] about Film Licensing: Mattel To Unveil a Galaxy of Toys For Pixar’s Lightyear
Layer Debuts New Marketplace for Video Game Licensing
By Gary Symons TLL Editor in Chief Layer Licensing is introducing a brand new marketplace approach to licensing IP for games, simplifying the process of finding and securing the rights. The Australian start-up Layer just launched its dedicated digital licensing marketplace to "shake up how licensing deals between brands and games companies are managed." The company's … [Read more...] about Layer Debuts New Marketplace for Video Game Licensing
LEGO Marks 90th Anniversary With Largest Ever Global Brand Campaign
By Gary Symons TLL Editor in Chief The world's largest toy company is launching a branding blitzkrieg in what it says will be LEGO's "biggest ever global brand campaign." That's saying something, as the European brick maker has ridden branding and licensing to expand its reach far beyond building toy cars with plastic bricks. Today, LEGO Group is a major player in film and … [Read more...] about LEGO Marks 90th Anniversary With Largest Ever Global Brand Campaign
Strong Growth in Global Toy Revenue in 2021 to End in 2022
NDP Report Points to Coming Decline Due to Inflation, and Underlines Importance of Licensing to Toy Industry By Gary Symons TLL Editor in Chief The toy industry had its best year in a decade in 2021, as people turned to play during dark economic and political times. That's the conclusion of The NPD Group’s latest global toys report, which says the global toy market surged to … [Read more...] about Strong Growth in Global Toy Revenue in 2021 to End in 2022
Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box
By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the Box, thanks to a deal brokered by Earthbound Brands. While you're waiting for the next Girl Scout cookie season, you can indulge in the brownie + caramel delight that is the Adventurefuls Shake, … [Read more...] about Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box
Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
By Gary Symons TLL Editor in Chief Everyone's heard of chicken fingers, but cheese fingers? That's now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And there's more to the product than just color and branding, as the VELVEETA Pinkies Out Polish also carries a delicious, cheesy scent. Pinkies Out includes … [Read more...] about Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo
By Allison Watkinson TLL Reporter The Frida Kahlo brand's licensing program continues to grow as the brand acquires new licensing deals with Puma and Tatty Devine. Art Ask Agency and Tatty Devine have launched a Frida Kahlo inspired jewellery collection in celebration of the revolutionary artist and feminist. “For me, Tatty Devine is an iconic jewellery brand and a very … [Read more...] about Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo