Loungewear brand The Comfy, made famous on Shark Tank, is now seeking outbound licensing partners in several categories. The Comfy, which produces a blanket you wear, plans to expand into sleepwear, loungewear, socks, slippers, cold weather accessories and throws. Following two years of successful inbound licensing efforts, including Disney, Marvel and Sports Licensing, The … [Read more...] about Available Licenses: The Comfy Is Seeking Outbound Licensing Partners
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Roblox Gaming Studio Sonar Taps Striker for Licensing
Sonar Studios has hired Striker Entertainment to handle licensing for its hit video games on the Roblox platform. Striker Entertainment is a Los Angeles-based, full-service licensing agency dedicated to maximizing licensing opportunities and building brand equity for its clients. Striker represents some of the biggest global properties including “Five Nights at Freddy’s,” … [Read more...] about Roblox Gaming Studio Sonar Taps Striker for Licensing
Trademark Licensing: Kubota Paints the Town Orange With Crayola Licensing Deal
Kubota Tractor Corporation and Crayola have launched a new program to highlight the role of machines in building communities. The partners say their goal is to inspire the next generation of builders, farmers and business leaders by highlighting the unique and creative role that machines play in our society. Kubota is one of the world's largest and most innovative … [Read more...] about Trademark Licensing: Kubota Paints the Town Orange With Crayola Licensing Deal
Graco Expands Into New Categories With Dan Dee Deal
The global children's products brand Graco will expand into new categories in a licensing deal with Dan Dee International. “We are extremely delighted and honored to be partnering with Graco. This agreement will showcase our creativity and product development capabilities. We will continue to drive Graco’s brand message with products that are authentic, innovative, fun, and … [Read more...] about Graco Expands Into New Categories With Dan Dee Deal
Toy Licensing: Hot Wheels Go Hollywood in Warner x Mattel Deal
Mattel and Warner Bros. have announced development of a Hot Wheels movie, produced by J.J. Abrams' Bad Robot studio. The result will be a live-action film featuring the venerable toy racing car brand, which remains the number one selling toy in the world, with more than 8 billion vehicles sold. True to its name, the film will bring to life the world's hottest cars, monster … [Read more...] about Toy Licensing: Hot Wheels Go Hollywood in Warner x Mattel Deal
TV Licensing: Find Out if You’re Smarter Than a 5th Grader With New App
The popular show Are You Smarter Than A 5th Grader? is being turned into an app, thanks to a licensing deal between THQ Nordic and MGM. The two companies have announced plans to bring the classic Are You Smarter Than A 5th Grader? franchise to Nintendo Switch, PS4, PS5, Xbox One, Xbox Series X|S, as well as PC later this year. The game is in development with THQ Nordic-owned … [Read more...] about TV Licensing: Find Out if You’re Smarter Than a 5th Grader With New App
Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging
Toy giant Mattel has raised the bar on its plans for sustainable packaging, pledging to reduce plastics by 25% by 2030. Mattel also says any plastic that still being used by 2030 will be 100% recycled, recyclable, or will be less harmful bio-based plastics. “We are proud of the progress we have made in the past year toward our ESG goals and recognize that there is much more to … [Read more...] about Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging
War In Ukraine Will Negatively Impact Licensing Industry in 2022/23
By Gary Symons TLL Editor in Chief According to the IMF’s latest World Economic Outlook, the war in Ukraine will set back the global economic recovery, will create several months of high inflation, and may plunge much of the world into a recession. The war is also expected to further tangle up global logistics, and threatens to cause widespread hunger as food prices … [Read more...] about War In Ukraine Will Negatively Impact Licensing Industry in 2022/23
Wurlitzer and LMCA To Make Beautiful Music Together
Wurlitzer Partners with LMCA to Extend the Brand into New Categories The venerable music-making brand Wurlitzer has appointed global brand extension licensing agency LMCA to extend its brand into new categories in audio, music, and entertainment areas. Wurlitzer is a venerable German American brand known for its innovative musical instruments and equipment that helped “bring … [Read more...] about Wurlitzer and LMCA To Make Beautiful Music Together
Sporting Goods: HEAD Gets Its Feet Wet With Paddleboard Deal
The global sporting goods company HEAD is launching Stand Up Paddleboards with licensee co:sports. The German company is well known as an innovator in the SUP market, with a sterling reputation for quality, safety and durability. "Since HEAD stands for performance and innovation, among other things, we are very happy to have won a selected expert in the field of SUP with the … [Read more...] about Sporting Goods: HEAD Gets Its Feet Wet With Paddleboard Deal