The Toy Association says rising COVID numbers have forced the "heartbreaking" cancellation of next month's Toy Fair in New York. Toy Fair New York 2022 was scheduled for Feb. 19-22 at The Javits Center. Now, Toy Association president and CEO Steve Pasierb says the association needed to “make the best decision in everyone’s interest." “Key to our efforts these past two weeks has … [Read more...] about Licensing Trade Shows: Toy Fair NY Cancelled Due to Omicron Surge
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Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks
By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term license agreement with Tristate Holdings for Reebok in select Asian markets. ABG is a global brand development, marketing and entertainment company. It is known for building and managing entertainment, apparel, and consumer brands, as well as the likeness of celebrities. Tristate Holdings Limited … [Read more...] about Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks
Licensing Trade Shows: Kidscreen Summit Latest Victim Of Omicron
By Allison Watkinson TLL Reporter Kidscreen Summit 2022 in Miami, Florida has again been postponed due to concerns about the omicron variant. Florida has experienced a drastic increase in hospitalizations related to COVID-19 in recent weeks as the state saw close to 400,000 cases reported from Dec. 31 to Jan. 6. According to data from Johns Hopkins University, Florida ranked … [Read more...] about Licensing Trade Shows: Kidscreen Summit Latest Victim Of Omicron
Video Game Licensing: PMI Wins Toy License For The Brawl Stars Brand
The Israeli toymaker PMI has won the rights to produce toys for the popular Brawl Stars brand from Supercell and LINE FRIENDS. “A big shout-out to everyone involved in bringing together this exciting new partnership with Supercell," said Boaz Dekel, CEO & Chairman at PMI. "We’re fully geared to roll out a winning line of authentically designed Brawl Stars toy products and … [Read more...] about Video Game Licensing: PMI Wins Toy License For The Brawl Stars Brand
Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football broadcast designed to be more kid friendly, and to attract more younger viewers for the league. The game will feature the San Francisco 49ers taking on the … [Read more...] about Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails
By Allison Watkinson TLL Reporter The Coca-Cola Company has signed a brand authorization agreement with Constellation Brands to launch new ready-to-drink cocktails. The upcoming beverage is called Fresca Mixed. It is based on Coca-Cola’s American soft-drink Fresca. Fresca is flavored with grapefruit and is frequently used as a cocktail mixer. Fresca Mixed aims to appeal to … [Read more...] about Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails
Automotive Brand Motul Appoints Ingram As Licensing Agency For Japan
The automotive and racing brand Motul is expanding in Japan with the appointment of Ingram as its licensing agent. The French firm Motul is a world-renowned company, specializing in the formulation, production and global distribution of high-tech engine lubricants. For many decades it has also been a dedicated technical partner and official supplier to the finest motor racing … [Read more...] about Automotive Brand Motul Appoints Ingram As Licensing Agency For Japan
Who’s News: Veteran Licensing Consultant Caroline High Joins ARTiSTORY
By Allison Watkinson TLL Reporter The Art and cultural IP licensee specialist ARTiSTORY is growing its UK team with the appointment of Caroline High. “Having worked with Caroline previously I’m thrilled to have the opportunity to work together again at ARTiSTORY,” said Natasha Dyson, ARTiSTORY Co-Founder and Licensing Director. “A huge part of ARTiSTORY’s business is creating … [Read more...] about Who’s News: Veteran Licensing Consultant Caroline High Joins ARTiSTORY
Care Bears Unlocks New Broadcast and Toy Deals in China and France
The updated version of Care Bears is making inroads around the world, most recently securing key deals in France and China. Care Bears: Unlock the Magic follows Cheer Bear, Grumpy Bear, Good Luck Bear, Funshine Bear, and Share Bear as they embark on a new adventure from Care-A-Lot to the Silver Lining, a beautiful, strange world inhabited by the Whiffles, a group of innocently … [Read more...] about Care Bears Unlocks New Broadcast and Toy Deals in China and France
Who’s News: Jewel Expands With Three New Management Hires
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has announced the hiring of three new employees to support its continued growth in licensing and creative services. Jewel is known for developing and managing strategic licensing programs at all levels of retail around the globe. The company says the expansion to JBL's employee roster will increase the company's … [Read more...] about Who’s News: Jewel Expands With Three New Management Hires