Banijay is making its first foray into the metaverse with an NFT drop for the popular comic character Mr Bean. One of the largest global content producers, Banijay is working in collaboration with FOMO Lab, an IP specialist and metaverse architect that has become an early leader in the Web3 revolution. Owain Walbyoff, Chief Commercial Officer at Banijay, says the project will … [Read more...] about Mr Bean Bumbling Into The Metaverse With NFT Drop
Open Content
Literary Licensing: EA Games Developing Lord of the Rings For Mobile
Electronic Arts has partnered with Middle-earth Enterprises on the development of a new free-to-play mobile game. Middle-earth Enterprises, a division of The Saul Zaentz Company, owns exclusive worldwide rights to motion picture, merchandising, stage and other rights in certain literary works of J.R.R. Tolkien, including The Lord of the Rings and The Hobbit. “We are incredibly … [Read more...] about Literary Licensing: EA Games Developing Lord of the Rings For Mobile
Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes
Floafers, maker of fashionable foam footwear, has partnered with Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes. The Crayola Silly Scents line of creative tools allows creatives to bring their art to life in a new way, combining bright Crayola crayons, markers, pencils and paints with scent for a multi-sensory experience. The new, easy-to-wear slip-ons … [Read more...] about Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes
Angry Birds Releases New Zzzopa Spinner Ball in Deal With PMI
The hit mobile gaming brand Angry Birds has expanded its toy lines with the new Zzzopa Spinner Ball from PMI Trading. The licensing deal between Angry Birds rights holder Rovio Entertainment and PMI Trading & Enterprise was brokered by IMG, a global licensing agency. Achieving massive success in the market, Rovio’s Angry Birds will be the first-ever license for PMI’s … [Read more...] about Angry Birds Releases New Zzzopa Spinner Ball in Deal With PMI
Igloo and Jeep Partner on Super Cool Outdoor Adventures
Jeep is partnering with one of the coolest outdoor brands, releasing the first-ever Jeep Playmate coolers from Igloo for 4x4 enthusiasts. The new coolers feature original artwork geared toward Jeep brand enthusiasts who want to keep their refreshments ice-cold throughout every journey. “The Jeep brand embodies the spirit of adventure while Igloo further enhances the good times … [Read more...] about Igloo and Jeep Partner on Super Cool Outdoor Adventures
BBC Signs Tycoon As Licensing Agent For Hit Show Bluey
By Allison Watkinson TLL Reporter BBC Studios has hired Tycoon to expand licensing for the hit children's show Bluey into South and Central America. Bluey, an Australian production about a Blue Heeler puppy and his family, has become a runaway global hit, with a significant licensing program. BBC Studios is now looking at a major expansion for retail and licensing … [Read more...] about BBC Signs Tycoon As Licensing Agent For Hit Show Bluey
Cartoon Saloon BD to Oversee Licensing For My Father’s Dragon
By Allison Watkinson TLL Reporter Licensing for the Netflix film My Father's Dragon will be handled by Cartoon Saloon Brand Development, a division of the animation studio. My Father's Dragon is produced by Cartoon Saloon, a five-time Academy Award, Golden Globe, BAFTA, and Emmy-nominated animation studio. While most films get outside representation for licensing campaigns, … [Read more...] about Cartoon Saloon BD to Oversee Licensing For My Father’s Dragon
Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe
By Gary Symons TLL Editor in Chief The brand licensing agency LMCA is expanding into Europe in an innovative partnership with the IP law firm Stobbs. The new partners say their collaboration will offer clients in Europe a powerful new way to promote and protect their brands. LMCA is one of the world's largest licensing agencies, with its HQ in New York and branch offices in … [Read more...] about Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe
Frida Kahlo Collection Turns Your Home Into a Gallery
The Swedish brand Ekelund has signed a deal to create a home textiles collection using art from Frida Kahlo. Art Ask Agency, which brokered the deal, says the licensed Frida Kahlo x Ekelund collection will use organic cotton and environmentally certified textiles. "Global traditional Swedish heritage brand Ekelund have designed a full collection of textiles for the home made … [Read more...] about Frida Kahlo Collection Turns Your Home Into a Gallery
Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!
The Swedish games company Star Stable Entertainment has signed a global toy deal with leading consumer products company Just Play. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to become a top 10 toy company, according to NPD, for the past 5 years. The deal will comprise toy rights for its successful gaming brand, … [Read more...] about Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!