Toy giant Mattel has raised the bar on its plans for sustainable packaging, pledging to reduce plastics by 25% by 2030. Mattel also says any plastic that still being used by 2030 will be 100% recycled, recyclable, or will be less harmful bio-based plastics. “We are proud of the progress we have made in the past year toward our ESG goals and recognize that there is much more to … [Read more...] about Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging
Open Content
Wurlitzer and LMCA To Make Beautiful Music Together
Wurlitzer Partners with LMCA to Extend the Brand into New Categories The venerable music-making brand Wurlitzer has appointed global brand extension licensing agency LMCA to extend its brand into new categories in audio, music, and entertainment areas. Wurlitzer is a venerable German American brand known for its innovative musical instruments and equipment that helped “bring … [Read more...] about Wurlitzer and LMCA To Make Beautiful Music Together
Sporting Goods: HEAD Gets Its Feet Wet With Paddleboard Deal
The global sporting goods company HEAD is launching Stand Up Paddleboards with licensee co:sports. The German company is well known as an innovator in the SUP market, with a sterling reputation for quality, safety and durability. "Since HEAD stands for performance and innovation, among other things, we are very happy to have won a selected expert in the field of SUP with the … [Read more...] about Sporting Goods: HEAD Gets Its Feet Wet With Paddleboard Deal
Smiley in Licensed Activation with ECE Marketplaces in Europe
Smiley World is literally bringing smiles to faces across Europe in a licensing activation with retail giant ECE Marketplaces. ECE is bringing SmileyWorld to 94 of its shopping centres across Germany, Austria, Poland and Italy. From April 28 to May 7, visitors will find the Smiley icon, celebrating its 50 year anniversary across more than 350 activations taking place in … [Read more...] about Smiley in Licensed Activation with ECE Marketplaces in Europe
Art Licensing: Debra Valencia Brings Beauty to Banking
The popular artist Debra Valencia has partnered with CARD to create 24 debit card designs that put beauty into your banking. Through a licensing deal brokered by The Brand Liaison, customers can choose between 24 vibrant new debit card designs from CARD, a leader in personal finance. "This awesome partnership was designed to bring Debra Valencia fans closer to their favorite … [Read more...] about Art Licensing: Debra Valencia Brings Beauty to Banking
Health & Beauty Licensing: Care Bears Get Wet n Wild in Licensing Deal
Wet n wild Beauty and Cloudco Entertainment have partnered to launch a limited-edition beauty collection for Care Bears 40th Anniversary. “Care Bears fans have been asking for a beauty collection for quite some time now, and we’re ecstatic that we’re able to share a full collection of such colorful, iconic, and fun pieces to celebrate the Care Bears’ 40th Anniversary,” said … [Read more...] about Health & Beauty Licensing: Care Bears Get Wet n Wild in Licensing Deal
Global Esports Names IMG As Strategic Partner
The Global Esports Federation has announced the appointment of licensing agency IMG as its new strategic partner. "We are proud to welcome IMG to our Global Esports family,” says Lorenzo Giorgetti, board member and chair of brand, marketing, communications commission at GEF. "This is an important strategic partnership, not only for the GEF and IMG, but for players, fans and … [Read more...] about Global Esports Names IMG As Strategic Partner
NBA’s Latest NFT Offering Marred by Hackers
The NBA has been a leader in the NFT craze, but its latest offering was disrupted by hackers who took down the entire collection. The NBA began minting its collection of 18,000 NFTs last week, with 75 NFTs created for each player in the 16 participating teams. The NFTs also have some unique attributes. As with actual players, these NFTs don't stay static, as the NFT traits will … [Read more...] about NBA’s Latest NFT Offering Marred by Hackers
Web 3: LEGO Going From Bricks to Bytes With Digital Transition
The LEGO Group has opened a new digital office in Copenhagen to support its long-term digital ambitions in the metaverse. The office, one of four digital workspaces around the world, will be a base for up to 400 employees. The company's digital offices in Billund, London and Shanghai will also be expanded to accommodate the LEGO Group's expanding number of employees. The LEGO … [Read more...] about Web 3: LEGO Going From Bricks to Bytes With Digital Transition
European Podcasting Leader Novel Expanding In North America
Novel is Europe's largest podcast company The company has signed on with United Talent Agency for US expansion Novel announces key new hires Europe’s biggest independent podcast company Novel has announced an ambitious plan to expand its operations in the US market. Novel is a UK-based studio behind an array of acclaimed, award-winning and globally chart-topping podcasts … [Read more...] about European Podcasting Leader Novel Expanding In North America