By Gary Symons TLL Editor in Chief The Licensing Letter's annual survey on licensing royalties is now available, and we want to hear from you! Since 1978, The Licensing Letter has been providing the inside scoop to licensing professionals on everything from marketing budgets and guaranteed minimums to royalties paid in a wide range of product categories. TLL is currently … [Read more...] about We Want to Hear From You For TLL’s Annual Licensing Royalty Survey
Compensation
Toy Licensing: Hasbro Unveils Massive Slate of New Products
By Allison Watkinson TLL Reporter Hasbro, Inc. has announced a large lineup of new content and products across its portfolio to continue its purpose-driven brand blueprint strategy. These products will include categories such as action, gaming, fashion, preschool consumer products and more. Since acquiring Entertainment One in 2020, Hasbro has increased its global … [Read more...] about Toy Licensing: Hasbro Unveils Massive Slate of New Products
Celebrity Licensing: Justin Bieber Collab Boosts Fortunes For Tim Hortons
By Gary Symons TLL Editor in Chief When the donut chain Tim Horton's signed a deal last November with pop superstar Justin Bieber (pictured here in a promotional photo), it brought together two Canadian icons, collectively as popular as maple syrup or ice hockey. Now, Restaurant Brands says the licensing collaboration between Tim Horton's and Justin Bieber boosted sales by … [Read more...] about Celebrity Licensing: Justin Bieber Collab Boosts Fortunes For Tim Hortons
Dorian and Lionsgate Partner to Increase Opportunities for Women in Gaming
By Allison Watkinson TLL Reporter The female-focused game creation platform Dorian has partnered with global content leader Lionsgate for a licensed Blair Witch game contest. But beyond that limited partnership is a much greater goal to increase female representation in the video gaming industry. Dorian is a no-code game creation and streaming platform focused on … [Read more...] about Dorian and Lionsgate Partner to Increase Opportunities for Women in Gaming
Licensing Expo Says Live Trade Show Will Return to Vegas In May
By Gary Symons TLL Editor in Chief In what may be a sign that COVID's grip is loosening, Licensing Expo has announced the world's largest licensing trade show is returning to Las Vegas on May 24. The upcoming event will mark the first time the show has been held in person since 2019. Licensing Expo is organized by Informa Markets in partnership with industry trade … [Read more...] about Licensing Expo Says Live Trade Show Will Return to Vegas In May
Character Licensing: Moniker Partners With Peanuts For eSports Apparel
Gaming apparel specialist The Moniker Group announced this week it has launched a new collaboration with Peanuts Worldwide. The multi-year licensing agreement entails the release of multiple capsule collections via Moniker’s esports brands, H4X and ESX360. This collection will be available onlineand through their brick-and-mortar retail distribution partners. The esports … [Read more...] about Character Licensing: Moniker Partners With Peanuts For eSports Apparel
Legal Action Threatened Over Pic of Naked Man Chasing Pig
A German actor whose photograph of a naked man pursuing a wild boar went viral has said she might take legal action against a company that duplicated the scene for model railway enthusiasts. While hilarious, the incident raises questions about when and how companies can use images without copyright permission or a licensing agreement. Adele Landauer, an actor and charisma … [Read more...] about Legal Action Threatened Over Pic of Naked Man Chasing Pig
BBC Signs Trio Of US Deals For Doctor Who
BBC Studios' long-running hit Doctor Who continues to soar in licensing circles, as the studio has signed on three new partners. “Fans are the lifeblood of Doctor Who,” said Suzy Raia, the VP of Licensing at BBC Studios Americas. “Those who have been along for the ride for decades will enjoy adding these collectibles to their collections—and if you’re just joining us, these are … [Read more...] about BBC Signs Trio Of US Deals For Doctor Who
Fabletics Partners With Tough Mudder
The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven't seen a Tough Mudder event, the company specializes in staging fitness obstacle challenges (usually involving a lot of mud!) and providing training programs for people who want to take part or just … [Read more...] about Fabletics Partners With Tough Mudder
MyFutprint Selects FanGirl As Licensing Agent
Popular manga publisher MyFutprint Entertainment, home of the world’s most diverse manga-inspired creators, and digital publisher of the flagship magazine and brand Saturday AM, has selected FanGirl Consulting & Brand Management, LLC as its official agent. The company says the FanGirl team, headed by Anita Castellar, will be tasked with expanding brand awareness, building … [Read more...] about MyFutprint Selects FanGirl As Licensing Agent