By Allison Watkinson TLL Reporter Kingsmen Xperience and Bright Play are opening a new NERF Action Xperience location for Hasbro's NERF toy brand. Owned by Hasbro since 1991, the NERF toy brand specializes in recreational blaster guns that shoot foam darts. Scheduled to open in the fall of 2024, the venue for the upcoming NERF Action Xperience center is located at the … [Read more...] about Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
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Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC
By Gary Symons TLL Editor in Chief Above photo by Hans Olav Lien SHEIN and Authentic Brands Group have announced a major strategic partnership involving the US fashion brand Forever 21. The deal is between SHEIN and SPARC Group Holdings II LLC, which is the direct parent company for Forever 21, and combines one of the world's leading online retailers with one of the … [Read more...] about Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC
Walmart Releases Its Influential Top Toys List For 2023
By Gary Symons TLL Editor in Chief The world's largest retail chain, Walmart, has unveiled 55 products on its highly anticipated Top Toys List for 2023. It's a great list for parents and anyone else shopping for kids (or kidults for that matter), but it's also an important list for licensing professionals looking for intel on what will be the hot toy properties for the … [Read more...] about Walmart Releases Its Influential Top Toys List For 2023
Who’s News: Hasbro Appoints New Executive Leadership to its Hasbro Entertainment Division
By Allison WatkinsonTLL ReporterHasbro has appointed new members to the executive leadership team of its new Hasbro Entertainment division. The new Hasbro Entertainment division intends to unify Hasbro’s film, TV, animation, and digital media branches as the company increases investment in its priority brands.The division was created following the close of Hasbro’s sale of … [Read more...] about Who’s News: Hasbro Appoints New Executive Leadership to its Hasbro Entertainment Division
Starglow Media Debuts With Slate of Premium Licensed Programming
By Allison WatkinsonTLL ReporterThe new family-friendly audio company, Starglow Media has officially debuted with a slate of premium licensed programming. Founded by Jed Baker, Starglow Media specializes in audio content that is exclusively tailored for children and families. The current intended demographic is for children between age three and age twelve. The company's … [Read more...] about Starglow Media Debuts With Slate of Premium Licensed Programming
Colgate’s BSBF Program Partners With Hip Hop Public Health For Educational Kid’s Music Video
By Allison WatkinsonTLL ReporterColgate's Bright Smiles, Bright Futures program and Hip Hop Public Health have released a new educational music video called Paste Time. Established in 1991, Colgate’s Bright Smiles, Bright Futures program provides oral health educational resources to underserved communities through partnerships with social impact organizations and community … [Read more...] about Colgate’s BSBF Program Partners With Hip Hop Public Health For Educational Kid’s Music Video
Blue Ant Media and Marblemedia Merge Production Studios and Global Rights Businesses
By Allison WatkinsonTLL ReporterBlue Ant Media has officially closed its acquisition of marblemedia and its international sales operation Distribution360. Blue Ant Media is a privately-held, international media company that owns and operates several branded streaming channels and produces and distributes content across multiple genre categories.The acquisition of marblemedia is … [Read more...] about Blue Ant Media and Marblemedia Merge Production Studios and Global Rights Businesses
Pot Company Tilray Acquires Craft Beer Companies From Anheuser-Busch
By Gary Symons TLL Editor in Chief The cannabis company Tilray Brands has agreed to buy out eight beer and beverage brands from Anheuser-Busch, owner of Budweiser. The move is part of an on-again, off-again relationship between the beer company and the pot company, as parent company AB-InBev was formerly an investor and partner with Tilray. AB-InBev is the world's … [Read more...] about Pot Company Tilray Acquires Craft Beer Companies From Anheuser-Busch
UPDATE: LEGO Issues Statement In “Leggo My LEGO” Dispute With Punk Rockers
By Gary Symons TLL Editor in Chief Toy giant LEGO says it will not allow commercial use of its iconic mini-figures for animated videos that are commercial in nature. The statement comes in the recent 'Leggo My LEGO' dispute, in which LEGO sent a cease and desist letter to the band LS Dunes, demanding they take down a recent music video. The reason? The band, whose members … [Read more...] about UPDATE: LEGO Issues Statement In “Leggo My LEGO” Dispute With Punk Rockers
Sports Card Company Panini Sues Rival Fanatics Over Antitrust Allegations
By Gary Symons TLL Editor in Chief Panini America filed a suit Thursday against Fanatics, accusing the larger company of trying to create a trading card monopoly. Panini, which is a longstanding company in the trading card business, has accused Fanatics of using anti-competitive business practices in an attempt to dominate the market. Those practices include setting up … [Read more...] about Sports Card Company Panini Sues Rival Fanatics Over Antitrust Allegations