The UK creative agency Blue Kangaroo says it has taken on five new graduates to help manage the acquisition of major new contract wins from existing clients in the toy, entertainment, and licensing sectors. Blue Kangaroo is a Gateshead-based agency that works with some of the world’s largest character licensing brands. The company says it's expanded this month due to an … [Read more...] about Blue Kangaroo Expands With Five New Staffers in the UK
Recent Headlines
ZAG Appoints New Agency, Distributor In Latin America
The indy entertainment studio ZAG has appointed a new licensing agency for several territories in Latin America, as well as a new distributor for the region. ZAG says it has signed with Mon Entertainment to oversee licensing and merchandising activities for Miraculous - Tales of Ladybug and Cat Noir, which was created by ZAG and co-produced with ON kids & family … [Read more...] about ZAG Appoints New Agency, Distributor In Latin America
MGM’s Stargate Providing New Content For ASTROKINGS Game
The crew from MGM's Stargate is back, this time starring as characters in the strategy game ASTROKINGS from Tilting Point and AN Games. MGM says the partner firms are further bridging the gap between the beloved sci-fi universe of Stargate and the immersive real-time strategy, massively multiplayer mobile game, ASTROKINGS. In ASTROKINGS, players clash with rivals in cosmic … [Read more...] about MGM’s Stargate Providing New Content For ASTROKINGS Game
Thread LLC To Develop Licensing Opportunities For Craft & Forge
The Colonial Williamsburg Foundation this week announced the launch of Craft & Forge, an innovative new lifestyle brand rooted in the esteemed traditions of American craftsmanship and designed for a modern world. And to ensure a smooth launch, the Foundation says it has enlisted top licensing agency Thread LLC to lead its licensing efforts for the new line. “Thread is … [Read more...] about Thread LLC To Develop Licensing Opportunities For Craft & Forge
The Point.1888’s Latest Deal Has a Beat, And You Can Dance To It!
THE POINT.1888 AND THE OFFICIAL CHARTS COMPANY STRIKE PARTNERSHIP AHEAD OF 70TH ANNIVERSARY OF THE OFFICIAL SINGLES CHART The Official Charts Company has selected The Point.1888 as its new brand licensing agent, ahead of its 70 Years of the Official Singles Chart celebrations in 2022. With its finger firmly on the pulse of the British record-buying, digital-downloading, … [Read more...] about The Point.1888’s Latest Deal Has a Beat, And You Can Dance To It!
Disney’s Winnie The Pooh Gets A “Bearbnb”
By Gary Symons TLL Editor in Chief Disney is launching a wealth of licensing deals for Winnie the Pooh's 95th anniversary, but we just had to draw your attention to a clever collaboration with travel brand Airbnb. The partnership has now resulted in a Winnie the Pooh inspired house in the Hundred Acre Wood is available to book on Airbnb as part of Disney’s 95th Anniversary … [Read more...] about Disney’s Winnie The Pooh Gets A “Bearbnb”
PlayMonster Working With Hasbro On Playskool Brands
PlayMonster has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond. Both companies will work together to expand and broaden the Playskool brand, bringing new ways to learn and play within the Playskool portfolio, while reimagining Playskool’s most beloved, nostalgic … [Read more...] about PlayMonster Working With Hasbro On Playskool Brands
How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing
By Gary Symons TLL Editor in Chief. LEGO is taking its first steps in a partnership with Amazon Kids+, as the hit Asian series Monkie Kid debuted on the streamer on Sept. 9. And that deal is much more than just a content agreement. In fact, it could point to a huge advantage for Amazon that changes the way toy companies look at content and product licensing, and who they choose … [Read more...] about How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing
Kindi Kids And DNC Making Meal Times Fun
Bulldog inks a new deal with DNC for homewares based on the preschool sensation As part of its growing consumer products program, Bulldog Licensing has signed DNC as licensing partner for the hit preschool doll and YouTube hit, Kindi Kids. The deal will see DNC creating a range of products based on the bobble-headed dolls, including lunch bags and coolers, drinkware, food … [Read more...] about Kindi Kids And DNC Making Meal Times Fun
Licensing Writer Robert Hutchins Tagged As Editor For Products Of Change
By Gary Symons TLL Editor in Chief The veteran licensing industry reporter and editor Robert Hutchins has joined Products of Change (PoC) in the newly created role of Editor and Community Manager. Hutchins (above left) was the editor for both ToyNews and Licensing.biz, both of which are widely read publications in the licensing industry. Now, Hutchins is joining the team at … [Read more...] about Licensing Writer Robert Hutchins Tagged As Editor For Products Of Change