After announcing its formal partnership with the National Basketball Association and National Basketball Players’ Association (NBPA) in October, the global mobile game publisher Netmarble Corp has now released NBA Ball Stars, an all-new, puzzle-based mobile basketball game. The game is the first publishing project for Netmarble’s Los Angeles-based subsidiaries Netmarble US and … [Read more...] about NBA Partners On Mobile Game ‘Ball Stars’
Recent Headlines
Mic Company Shure Looks For Licensing Partners
Shure Inc. Enlists Licensing Matters Global (LMG) to Launch Worldwide Licensing Program By Gary Symons TLL Editor in Chief Shure is about as big a name as you'll find in the microphone and audio business, having provided mics for music, public speeches and journalists for close to a century. During my decade working as a broadcast journalist with CBC News in Canada, for … [Read more...] about Mic Company Shure Looks For Licensing Partners
Sonic The Hedgehog Celebrates 30 Years
Time flies when you're having fun, and especially if you're super speedster Sonic the Hedgehog, but it's still been 30 years since the iconic game character saw its first game released in 1991. That makes this a year of celebration and licensing opportunities for Sonic, as Sega is planning with a film sequel, a new series, and a variety of product deals. Depending on the … [Read more...] about Sonic The Hedgehog Celebrates 30 Years
JELL-O® Gelatin Kit Featuring Iconic Easter Egg Mold Now At Walmart
If you grew up in the late 1990s and early 2000s, you might remember the craze for JELL-O Easter Egg Molds that put smiles on faces in more than 30 million households. Now, that product is back, thanks to a licensing partnership between Bay Island LLC and the Kraft Heinz Company, which owns the JELL-O brand. “We are grateful to be able to bring back this fun family tradition,” … [Read more...] about JELL-O® Gelatin Kit Featuring Iconic Easter Egg Mold Now At Walmart
Toys R Us Is Back in Business … Again
Big news for those in the toy and toy licensing industry, as brand management company WHP Global announced Monday it has acquired the controlling interest in Tru Kids, the parent company of Toys R Us, Babies R Us and the Geoffrey the Giraffe brand. Toys R Us has struggled to survive in a world beset by a rapid shift to e-commerce, and filed for bankruptcy protection in 2017. … [Read more...] about Toys R Us Is Back in Business … Again
Bob Marley Family Inks Deal With Psychedelic Mushroom Company
The family of reggae legend Bob Marley has signed a multi-year licensing agreement with Silo Wellness, a company operating in the newly developing psychedelic and functional medical mushroom industry. The deal offers Silo the exclusive worldwide rights to brand, market, and sell a product line of functional and psychedelic mushrooms with the name and likeness of the reggae … [Read more...] about Bob Marley Family Inks Deal With Psychedelic Mushroom Company
Hasbro’s Finn Arnesen Joins Games Workshop
The Games Workshop Group is diving even deeper into the entertainment business, announcing the appointment of former Hasbro Studios SVP Finn Arnesen as the company's first Head of Entertainment Development. Games Workshop is best known for its Warhammer gaming franchise, and the company also has its own library of novels and short stories based on the game. Arnesen's first … [Read more...] about Hasbro’s Finn Arnesen Joins Games Workshop
Roblox Going Live on Deal With Genius Brands’ Kartoon Channel
The wildly popular Roblox game is going on air via the Kartoon Channel's OTT platform, as part of an agreement between Genius Brands and gaming video company Tankee. The new show, with the working title 'Radical Roblox', will focus on a group of popular Roblox influencers playing the game on air. The show will debut exclusively on Genius Brands' Kartoon Channel in June with … [Read more...] about Roblox Going Live on Deal With Genius Brands’ Kartoon Channel
LEGO Caps Breakout Year With 13% Growth
By Gary Symons TLL Editor in Chief The LEGO Group has been on a tear throughout fiscal 2020, launching new and innovative products, signing key licensing deals, and continuing its run as one of the world's top kids' entertainment companies. That success has also translated into growing revenue, as the European tosco reported a 13% increase in revenue to $7 billion, at a time … [Read more...] about LEGO Caps Breakout Year With 13% Growth
Bradford Promoted to New Role at Poetic Brands
Licensing veteran Anne Bradford has been promoted to the position of Commercial Director at Poetic Brands, after building out the company's children's and baby wear division. Bradford joined the company in September of 2019 with a brief to build out the new division, and saw notable success over the ensuing 18 months, despite the challenges brought on by the pandemic. By the … [Read more...] about Bradford Promoted to New Role at Poetic Brands