The first ever Licensing Sustainability Award (LSA) from SPLiCE and The Licensing Letter will be revealed on Dec. 1 at the SPLiCE Licensors Summit. The Society of Product Licensors Committed to Excellence (SPLiCE) and The Licensing Letter announced the new award program in September. Under the LSA program, TLL and SPLiCE present an award quarterly to a company for its … [Read more...] about The Licensing Letter and SPLiCE To Unveil First Licensing Sustainability Award
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Character Licensing: Wildbrain Serves Up Some Sweet Deals For Strawberry Shortcake
Kids' entertainment studio Wildbrain and its licensing arm have signed a wave of licensing deals for both the new and classic Strawberry Shortcake brand. Strawberry Shortcake was created in 1973 with the release of a simple Valentine’s Day greeting card, but the character proved to have enduring popularity. Over the ensuing decades, Strawberry Shortcake has grown and evolved … [Read more...] about Character Licensing: Wildbrain Serves Up Some Sweet Deals For Strawberry Shortcake
Mergers & Acquisitions: Major Investors Acquire Stake in Authentic Brands Group
There's big news for one of the giants in the global licensing industry, as two major investment funds have purchased a significant stake in Authentic Brands Group. ABG says the deal with CVC Capital Partners (CVC) and HPS Investment Partners (HPS) will provide the company with more support as it continues its rapid growth. The two funds have signed definitive agreements to … [Read more...] about Mergers & Acquisitions: Major Investors Acquire Stake in Authentic Brands Group
BSA Motorcycles Roar Back To Life: Licenses Available
BSA Company Ltd. has announced the return of the iconic British motorcycle brand BSA Motorcycles, with a brand-new model set to launch at the beginning of December. Huge news for motorcycle enthusiasts this week, as the famous BSA brand returns with the unveiling of an all-new bike on Dec. 4. BSA is a British motorcycle brand that was once the largest producer of motorbikes in … [Read more...] about BSA Motorcycles Roar Back To Life: Licenses Available
Disney Licensing: Pebble Gear Launches Disney-Themed Kid’s Tablet
The children's tech company Pebble Gear has just launched a range of Disney-licensed tablets and accessories for three to eight-year-olds in the US. Pebble Gear is an International tech company whose goal is to provide kids with the tools to safely take their first steps into technology. Through its licensing deal with Disney, Pebble Gear has created an innovative kids’ … [Read more...] about Disney Licensing: Pebble Gear Launches Disney-Themed Kid’s Tablet
Educational Toys: Rube Goldberg Partnership Sets Miracle Machines in Motion
By Gary Symons TLL Editor in Chief Journalists are supposed to declare any biases they may have, so let me first admit I'm a huge fan of Rube Goldberg machines. The fact I'm terrible at making them just makes them all the more fascinating, as marbles tip over dominoes, which launch a rocket into the air, which pops a balloon, which releases a weight, which sets off a … [Read more...] about Educational Toys: Rube Goldberg Partnership Sets Miracle Machines in Motion
The ABC’s of Sesame Street’s Direct-to-Consumer Strategy
Sesame Workshop says fans of the Sesame Street show should "expect the unexpected" when it comes to Direct-to-Consumer (DTC) products for the holidays. Sesame Workshop, the nonprofit organization behind Sesame Street, says it's teaming up with some popular (DTC) brands to let fans show their love for their favorite Sesame Street Muppets in a new – and fashion-forward! – … [Read more...] about The ABC’s of Sesame Street’s Direct-to-Consumer Strategy
Universal Brand Development Launching Major Programs for Jurassic World Dominion and Minions
With major films being released, Universal Brand Development is preparing a massive licensing launch for the Jurassic Park and Minions franchises. Jurassic World Dominion will be opening in theaters next summer, while Minions: The Rise of Gru is currently scheduled for release on July 1, 2022, although release dates have been a bit slippery because of COVID-19. Both films come … [Read more...] about Universal Brand Development Launching Major Programs for Jurassic World Dominion and Minions
Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato
Extensive toy range based on global hit animated property will launch in Fall 2022, under partnership brokered by WildBrain CPLG The Netflix hit Chip & Potato is getting both a third season and a new Master Toy Partner, says producer Wildbrain. The company's consumer products division, Wildbrain CPLG, brokered a deal that will see JAKKS Pacific appointed to develop a wide … [Read more...] about Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato
ViacomCBS Releases ‘More Than Dolls’ Study on Diversity and Inclusion
By Gary Symons TLL Editor in Chief A study by ViacomCBS Consumer Products shows that a doll is not just a doll, and that representation of minorities in toy choices can dramatically impact how children view diversity. ViacomCBS unveiled the results of More Than Dolls on Nov. 18, a new study commissioned to examine diversity in the Dolls category and factors that fuel … [Read more...] about ViacomCBS Releases ‘More Than Dolls’ Study on Diversity and Inclusion