Superhero suits for the masses—and their pets—will be hitting stores in 2022, thanks to a new, multi-year deal between global toyco Jazwares and Marvel Entertainment. Jazwares announced the deal, saying they will produce an all-new line of costumes and costume accessories. Set to hit retailers in North America in 2022, this new line will include an epic assortment of … [Read more...] about Jazwares Pens Multi-Year Marvel Deal For Costumes
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NERDS Sponsors Rube Goldberg Machine Contest … For Nerds
RUBE GOLDBERG MACHINE CONTEST WINNERS ANNOUNCED IN 2021 VIRTUAL CHALLENGE There's something endlessly fascinating about Rube Goldberg machines, those insane chain-reaction contraptions that accomplish simple tasks in hilariously over-complicated ways, using everyday objects. While not an official Olympic sport, the Rube Goldberg Machine Challenge is like an Olympic sport for … [Read more...] about NERDS Sponsors Rube Goldberg Machine Contest … For Nerds
Museum of Discovery & Science Goes Mesozoic With Dino Dana
Fort Lauderdale's famous Museum of Discovery and Science is ushering in some Stegosaurus-sized fun for kids in a partnership based on Dino Dana The Movie. Kids will discover the wonders of the Mesozoic era, as Dino Dana and her friends roar into the Museum of Discovery and Science (MODS). Guests can visit the new Dino Dana exhibit, see the coolest dino augmented reality (AR) … [Read more...] about Museum of Discovery & Science Goes Mesozoic With Dino Dana
Video: Transformers Get Real With Hasbro/Robosen Partnership
The idea behind The Transformers—of giant robots that transformed into vehicles in just a few seconds—always seemed cool, but ultimately completely unrealistic. Until now. Hasbro has released the first product of its partnership with robotics company Robosen, that being a large version of Transformer's boss Optimus Prime that can autonomously convert from a robot to a … [Read more...] about Video: Transformers Get Real With Hasbro/Robosen Partnership
Licensing Deals Abound As Godzilla vs. Kong Smashes Box Office
The theatrical release Godzilla vs. Kong has noisily stomped past $390 million in revenue at the global box office on its way to becoming the top grossing Hollywood movie of the pandemic, and not surprisingly, licensing deals have been quick to follow. The clash of titans showed quickly surpassed the $365 million earned last fall by fellow Warner Bros.' release Tenet, and … [Read more...] about Licensing Deals Abound As Godzilla vs. Kong Smashes Box Office
Rock’em Sock’em Robots Get Silver Screen Treatment
Mattel Inc. is working with Universal Pictures and action star Vin Diesel's One Race Films to bring a Rock'em Sock'em Robot movie to the big screen. The classic table top game lets players take control of two robotic pugilists, who trade plastic blows until one of their heads pops up, signaling a knockout punch. Now, in the tradition of films like the Hugh Jackman vehicle Real … [Read more...] about Rock’em Sock’em Robots Get Silver Screen Treatment
Channel Your Inner Monster, With Godzilla Mobile Game
The cinematic monster Godzilla has been on quite a tear this year, starring in the most successful box office movie during the pandemic, boasting an exploding licensing channel, and now releasing an exciting new mobile video game from Toho Games called Godzilla Destruction. Set for release on April 27, Godzilla Destruction is touted as an exciting and easy-to-play mobile game … [Read more...] about Channel Your Inner Monster, With Godzilla Mobile Game
Mattel Releases First ‘Zero Emissions’ Matchbox Car With Tesla
Mattel Inc. this week announced its Drive Toward a Better Future program, unveiling the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral. The Matchbox Tesla Roadster will be available starting in 2022. The release is Mattel's first step on a product roadmap intended to make all Matchbox die-cast cars, playsets … [Read more...] about Mattel Releases First ‘Zero Emissions’ Matchbox Car With Tesla
Fall Guys Taps Moose Toys As Game’s Master Toy Partner
The breakout video game hit of 2020, Fall Guys, has selected Moose Toys as its global Master Toy Licensee, as the partners plan a global rollout of figures, collectibles, plush toys, and more. If you haven't heard of Fall Guys yet, don't worry, you will. The game Fall Guys: Ultimate Knockout was a massive breakout hit on its release just months ago, in August 2020. The game … [Read more...] about Fall Guys Taps Moose Toys As Game’s Master Toy Partner
Key Indicators Point to Strong Recovery in Licensing and Retail
By Gary Symons TLL Editor in Chief Yeah, it's been a tough couple of years for the licensing industry, and the grind through the COVID-19 pandemic isn't over yet, but there are encouraging signs that a full recovery is right around the corner. One of those indicators is the soaring numbers for retail sales in March, after an extremely disappointing February. The US Commerce … [Read more...] about Key Indicators Point to Strong Recovery in Licensing and Retail