The Marketing and Licensing Agency TreImage, LLC continues to gain street cred with the addition of the BALL’N brand to its roster. “BALL’N is very pleased to announce our new partnership with Trelmage." said Rod Jeter, founder of the BALL’N brand. “Charles and his team have a proven track record as a successful licensing agency. This partnership, being formed by two … [Read more...] about TreImage Adds BALL’N Lifestyle Brand To Its Roster
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Penguin Random House Lands Netflix Deal For Redwall
Publishing giant Penguin Random House has inked a potentially lucrative deal with Netflix for the rights to all 23 books in the popular Redwall series, by author Brian Jaques. The world's dominant streamer is now planning an animated feature film and TV series based on the animal adventure franchise, which is aimed at a middle school children's audience. The Redwall series … [Read more...] about Penguin Random House Lands Netflix Deal For Redwall
A Tale of Two Toymakers Influences Their Content Goals
Hasbro Restructuring Eone, Mattel Creating More Content By Gary Symons TLL Editor in Chief The toy industry enjoyed a surprisingly strong year in 2020, despite and partly because of the COVID-19 pandemic, but that doesn't mean toymakers haven't faced serious challenges in their operations. Despite the strong year for toy sales overall, Hasbro has seen a drop in their share … [Read more...] about A Tale of Two Toymakers Influences Their Content Goals
Under Armour Ending Licensing Deal With NFL
Sports clothing and equipment company Under Armour is preparing to end its licensing contract with the National Football League, according to a report in the Financial Times. Under Armour has not officially confirmed the contract termination, but the Financial Times reported this week the deal will end later this year. The company's licensing deal with the NFL allowed the brand … [Read more...] about Under Armour Ending Licensing Deal With NFL
EA Expands Mobile Game With Glu Acquisition
Electronic Arts is making a huge move in the video gaming space as it has entered into a definitive agreement to acquire mobile game developer GluMobile Inc. GluMobile is a leading global developer and publisher of mobile games including Design Home, Covet Fashion, and MLB Tap Sports Baseball. Under the terms of the agreement, EA will acquire Glu for $2.1 billion in enterprise … [Read more...] about EA Expands Mobile Game With Glu Acquisition
Disney/Pixar Release Nascar Products for #CarsWeek
Disney and Pixar’s Cars Week is back, leading up to this year’s Daytona 500 on Feb. 14, with all new products and activations inspired by popular real-life NASCAR drivers and iconic Disney and Pixar’s Cars characters. Disney says its classic Cars characters like Lightning McQueen, Jackson Storm, Mater, Luigi and Guido have been "NASCAR-ified," and some of the most notable … [Read more...] about Disney/Pixar Release Nascar Products for #CarsWeek
ICY PARK: The Third Ivy Park Collection with Beyoncé
Pop star and fashion icon Beyoncé has partnered with adidas on their third collection in the ongoing IVY PARK partnership. The latest collection, aptly titled “ICY PARK”, brings the streets to the ski slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories that champion all forms of creative … [Read more...] about ICY PARK: The Third Ivy Park Collection with Beyoncé
Jazwares Tag Teams With UFC For New Collectibles Line
Global toy company Jazwares, and UFC, the world's premier mixed martial arts organization, are teaming up again to bring the world of UFC and mixed martial arts a new line of UFC action figures and role play collectibles. The new line of collectibles is already available for preorder now from Ringside Collectibles. The new wave of collectible figures includes Conor McGregor, … [Read more...] about Jazwares Tag Teams With UFC For New Collectibles Line
Halo & Xbox Release New Bedding Sets For The Sleepy Gamer
Video gaming is exhausting work, so it just made sense for Microsoft to partner with boutique bedding specialist Dreamtex Ltd. to develop a bedding collection for the Xbox and the critically acclaimed Halo franchise. “Gamers ... and even Spartans ... need a good night’s sleep to make sure they are ready to perform every day,” says John Friend, Head of Halo & Xbox Consumer … [Read more...] about Halo & Xbox Release New Bedding Sets For The Sleepy Gamer
New Launches From Jewel For Black History Month
Jewel Branding & Licensing (JBL) is celebrating Black History Month by launching several new projects and highlighting some of their most talented designers, illustrators, influencers and TV personalities. The company says it's "proud to highlight the designers and artists of color in their portfolio, including illustrators and influencers Kendra Dandy of Bouffants & … [Read more...] about New Launches From Jewel For Black History Month