The Licensing Letter

TLL

EMPIK Launches Frida Kahlo Collection with Art Ask Agency

The iconic Mexican painter Frida Kahlo's works will be featured in a new collection of licensed products in collaboration with the Polish cultural retailer EMPIK, in a deal reached with Barcelona-based Art Ask Agency. Art Ask says the Frida Kahlo licensing program continues to grow substantially, "despite these challenging times, and is pleased to announce its latest Frida … [Read more...] about EMPIK Launches Frida Kahlo Collection with Art Ask Agency

My Little Pony Riding High With Hasbro

The My Little Pony franchise is ending its popular The Friendship is Magic series, but don't expect to see the brand riding off into the sunset any time soon. Hasbro has big plans for the franchise after acquiring Entertainment One in 2019, including a wide range of new consumer products, the release of a CGI film, a cross platform mashup with The Transformers, and a new … [Read more...] about My Little Pony Riding High With Hasbro

Sarah Weisinger Takes Key Role at Disney Publishing

Sarah Weisinger, a veteran at The House of Mouse, has taken on a new role as Senior VP and Group Publisher of Disney Publishing Worldwide. Weisinger has been with Disney since 2000, and most recently worked as the Senior VP of Operations in the Consumer Products, Games, and Publishing Division. In this new role Weisinger will report to Stephanie Young, the president of Consumer … [Read more...] about Sarah Weisinger Takes Key Role at Disney Publishing

Teddy Fresh Launches Cute Collab With Care Bears

LA-based luxury streetwear brand Teddy Fresh has announced the online release of their Teddy Fresh x Care Bears collection on January 21, elevating the Teddy Fresh brand with a collection that showcases its most creatively aspirational work to date. Drawing inspiration from the original 1980’s Care Bears animated series, the collection aims to evoke the nostalgia, creativity … [Read more...] about Teddy Fresh Launches Cute Collab With Care Bears

Authentic Brands Announces Slate of Executive Promotions

Authentic Brands Group has announced several executive promotions as it continues to position itself for sustainable and scalable growth around the world. The company says ABG has experienced consistent growth over the last year. The addition of new brands including Forever 21, Brooks Brothers and Lucky Brand have boosted the value of its global brand portfolio, which now … [Read more...] about Authentic Brands Announces Slate of Executive Promotions

Opinion: 5 Tips To Avoid Influencer Marketing Disasters

By Stacy DeBroff Influencer marketing campaigns exploded for brands and companies during COVID, with their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new demographics of customers, and drive e-commerce sales. In many cases, consumers flocked to the content and took action as a result of strategic Influencer campaigns, … [Read more...] about Opinion: 5 Tips To Avoid Influencer Marketing Disasters

Super 7 Teams With Toho For Godzilla Figures

In time for the upcoming Godzilla vs. Kong film this year, San Francisco-based Super 7 is teaming up with the Toho Company to introduce Godzilla to its world of ReAction figures and other products. Founded in 2001, Super7 is a premier pop-culture design house and producer of toys, apparel and collectibles. Led by designer Brian Flynn, Super has harnessed the graphics, … [Read more...] about Super 7 Teams With Toho For Godzilla Figures

Hot Wheels Partnership With NASA is Out of This World

Hot Wheels has been partnered with NASA for more than 30 years, and this week came out with its first new, space-themed mini collection over two decades. The mini carmaker is helping NASA kick off another historic year of space exploration firsts with the release of the new Mars Perseverance Rover die-cast vehicle. The product is a detailed 1:64 scale replica model inspired by … [Read more...] about Hot Wheels Partnership With NASA is Out of This World

Barbie Named Top Global Toy Brand For 2020

Mattel, Inc. enjoyed a wildly successful year in 2020, producing many of the top selling toy brands globally, and riding a large increase in toy spending during the pandemic to one of their best revenue years of all time. As well, the definitive retail industry research company The NPD Group has now named Mattel's Barbie brand as the 2020 top global toy property of the year, … [Read more...] about Barbie Named Top Global Toy Brand For 2020