Video gaming has arguably become the single largest market for digital media licensing in the world, surpassing film, television, music and sports, and if there’s one thing that irritates Chris Petrovic and Shaan Akbar, it’s that video games are sometimes treated in the licensing world as the half-grown stepchild of more traditional media. The two men are gaming industry … [Read more...] about How to Play the Game of Video Game Licensing
TLL
McKinsey Report Studies Changing Face of China’s Retail Market
By Gary Symons, TLL Editor in Chief An in-depth report on how COVID-19 is affecting the world’s second largest economy says companies wanting to sell into that market will face major challenges. A report by McKinsey & Company entitled Understanding Chinese Consumers: Growth Engine of the World, says COVID-19 is accelerating already existing trends in the marketplace that … [Read more...] about McKinsey Report Studies Changing Face of China’s Retail Market
Madaluxe Group Launches Licensing Division
A major new opportunity just popped up for licensing agencies and luxury brands in North America, as the luxury fashion firm MadaLuxe Group announced Nov. 23 it has launched its own licensing arm. The new division will be headed by Steven Barbery, who has been promoted from SVP of Timepieces to the newly created role of President of Licensing and Timepieces. The group’s … [Read more...] about Madaluxe Group Launches Licensing Division
Bulldog Licensing Announces Two New Deals for Kindi Kids
Bulldog Licensing, a leading European brand agency, has announced two new deals for leading toy company Moose Toys’ preschool doll brand Kindi Kids, as it reached an impressive 82 million views on YouTube. Little Brother Books has inked a deal to produce Christmas, seasonal and activity annuals for the popular Kindi Kids brand. Moose Toys also plans on more content and product … [Read more...] about Bulldog Licensing Announces Two New Deals for Kindi Kids
Godzilla Lines Up Some Monster Deals
You just can't keep a good monster down. The scaly, city-stomping colossus is back in action with Japanese studio Toho International with a slew of licensing deals, pegged around the company's newly series of Godzilla Tales and the upcoming theatrical release of Godzilla vs. Kong. Toho has previously released ... believe it or not ... 32 different Godzilla movies, not to … [Read more...] about Godzilla Lines Up Some Monster Deals
Redwood Named Exclusive Distributor of Moonlite Storybook Projector
RedwoodVentures, a fast-growing global children's product company, announced this week an exclusive global licensing agreement with Moonlite World for its innovative 'story time technology' that works through mobile phones. Moonlite is a new product developed by an ex-Google employee that became a Kickstarter when it was successfully launched in 2017. The Kickstarter campaign … [Read more...] about Redwood Named Exclusive Distributor of Moonlite Storybook Projector
Blue Planet, Sole Agent For The Tetris Brand, Gets New Name
Blue Planet Software Inc., known by video game and merchandise licensees worldwide as the sole agent for the Tetris brand, is now operating under the same name as the iconic brand that it represents—Tetris. The company also revealed 18 new and returning licensed merchandise partners who are bringing original products and entertainment experiences featuring the Tetris brand, … [Read more...] about Blue Planet, Sole Agent For The Tetris Brand, Gets New Name
TikTok Stars Snag Deal With Build-A-Bear Via Joester Loria Group
If you're in licensing and you're not following TikTok stars like the sister duo WeWearCute, then you better start. The sisters Ashley and Emma have racked up billions of views on the rising social media platform, and represented by Joester Loria Group and TTPM Influencer Talent Management, they are knocking down deal after deal after deal. This week Joester Loria announced … [Read more...] about TikTok Stars Snag Deal With Build-A-Bear Via Joester Loria Group
Mattel Names Catherine Frymark EVP Corporate Communications
Toy giant Mattel is getting a new voice, naming communications guru Catherine Frymark as their Executive Vice President of Corporate Communications. In this role, Frymark will oversee external and internal corporate communications globally as well as the Company’s philanthropic efforts, including the Mattel Children’s Foundation. Frymark will join Mattel next month, reporting … [Read more...] about Mattel Names Catherine Frymark EVP Corporate Communications
Licensing Veteran Nowicki Chosen for Key Role at Mattel
Mattel has new leadership in the critical role of global consumer products and franchise marketing, bringing on accomplished veteran Rosalind 'Roz' Nowicki. Nowicki has more than three decades prior experience working with kids' products and entertainment brands, and is known for her deep experience in the world of brand licensing. She comes to Mattel from her most recent gig … [Read more...] about Licensing Veteran Nowicki Chosen for Key Role at Mattel