Seattle Seahawk QB Russell Wilson was the top selling NFL jersey for fiscal year 2015 (which runs from March 1, 2014 to February 28, 2015), according to NFL Players Inc. (NFLPI). Not surprisingly, all 5 of the top sellers were QBs, including, in order, Peyton Manning, Tom Brady, Colin Kaepernick, and Aaron Rodgers. … [Read more...] about Russell Wilson Tops NFL Jersey Sales
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LeBron Tops NBA Jersey Sales
LeBron James of the Cleveland Cavaliers led the list of top-selling NBA player jerseys for the sixth time, according to the league. The rankings are based on overall retail sales on NBAStore.com since the beginning of the 2014-15 season. James was followed in the Top 5 by, in order of sales, Stephen Curry of the Golden State Warriors, Kobe Bryant of the Lakers, Kevin Durant of … [Read more...] about LeBron Tops NBA Jersey Sales
Pop Goes 24 Hour Fitness
Speaking of girl power, fitness maven Cassey Ho is the latest digital celebrity to heighten her profile through licensing. 24 Hour Fitness is working with the fitness instructor and YouTube personality to roll out her POP Pilates regimen in its fitness clubs nationally. Ho’s Blogilates claims to be the No. 1 female fitness channel on YouTube, with 2.1 million subscribers and … [Read more...] about Pop Goes 24 Hour Fitness
Avengers Dress Up Hot Topic
Mall retailer Hot Topic is going all out Avengers as the exclusive merchant for a new fashion line tied to Disney/Marvel’s Avengers: Age of Ultron. A Captain America halter dress, a Thor sailor dress, a Stark Industries bomber jacket, and more from Her Universe and Disney Consumer Products will be available beginning May 12. … [Read more...] about Avengers Dress Up Hot Topic
DC Plugs Into Girl Power
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel are teaming for a new girls’ property, DC Super Hero Girls, which will launch this fall across multiple entertainment content platforms and product categories. Designed to appeal to girls 6 to 12, DC Super Hero Girls focuses on DC Comics’ female characters before they discovered their full … [Read more...] about DC Plugs Into Girl Power
Target’s Pulitzer Problem
It seemed a major coup for mass merchant Target to have signed high- end designer Lilly Pulitzer for an exclusive fashion and home line. But it wasn’t all triumph for “Tar-jay” when the 250-piece Lilly Pulitzer collection launched April 19. Within hours (and in some stores, minutes), crazed customers had plucked the shelves clean. Online traffic was so great that Target’s … [Read more...] about Target’s Pulitzer Problem
Who’s News
Former Beanstalk exec Suzanne Jacober becomes director of business development for content marketing agency McMurry/TMG and will focus on identifying Fortune 1000 brands ripe for leveraging.Margaret Loesch replaces Jeff Weiss on the board of directors of Genius Brands International. Weiss is stepping down as president and chief operating officer of American Greeting but staying … [Read more...] about Who’s News
Entertainment/Character Licensing Grows 6.0% in 2014, Most of Any Property Type
After declining every year from 2008 through 2012, entertainment/character licensing in the U.S. and Canada roared back to life in 2013 by posting 3.6% growth. Now the sector has proven that the turnaround was no fluke by achieving an even more robust 6% increase in 2014. According to The Licensing Letter's Annual Licensing Business Survey, entertainment/character now … [Read more...] about Entertainment/Character Licensing Grows 6.0% in 2014, Most of Any Property Type
Licensing to Lottery Games Offers Rich Royalties and Brand Exposure
For over a decade, the casino and lottery gaming industry (including slots, lotteries, bingo, etc.) has provided a rich source of licensing opportunities. Although licensing activity has ebbed and flowed, today, in almost every state where lotteries are legal, you'll find at least one game that's branded with the name of a famous consumer product. The Advantages of Lottery … [Read more...] about Licensing to Lottery Games Offers Rich Royalties and Brand Exposure
Branded Baubles a Growth Area in Fashion Licensing
They're cute, they're furry, and they're branded with the name of a famous fashion designer. But, c'mon, $850 for a keychain?! That's how much you have to shell out for one of those hot Fendi Bag Bugs—assuming, that is, your name even gets called from the long waiting list of would-be purchasers. The Fendi Bag Bug is just the poster child of the luxury tchotchke, or … [Read more...] about Branded Baubles a Growth Area in Fashion Licensing