By Allison Watkinson TLL Reporter Brevettar has announced a new collaboration between Upper Deck and Ikonick to create a collection of artistic designs showcasing current and past sports superstars. “Brevettar is very pleased to extend Upper Deck’s relationship with some of the world’s most celebrated athletes into the category of inspirational wall art through Ikonick.” said … [Read more...] about Brevettar Announces Multi-Year Deal With Ikonick
Sports
Electronic Arts and the National Football League have Signed a Multi-Year Esports Deal Renewal
By Allison Watkinson TLL Reporter Electronic Arts and the National Football League has announced a multi-year partnership renewal for the EA Sports Madden NFL Championship Series. The Madden NFL Championship Series is a series of competitive esports events for the popular video game, EA Sports Madden NFL 22. The game is developed by Electronic Arts, a global leader in … [Read more...] about Electronic Arts and the National Football League have Signed a Multi-Year Esports Deal Renewal
Video Game Licensing: EA Sports Signs New Partnership With LaLiga
By Gary Symons TLL Editor in Chief Electronic Arts has entered into an expansive, multi-year partnership with LaLiga, the premier league for professional football in Spain. Starting in the 2023/2024 season, the partnership between EA SPORTS FC and LaLiga will include title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA SPORTS including all … [Read more...] about Video Game Licensing: EA Sports Signs New Partnership With LaLiga
Sports Licensing: Legends Appointed Retail Partner For Rugby World Cup
World Rugby and its licensing partner IMG hope to repeat the consumer product success of the pre-COVID Rugby World Cup 2019 in Japan. For that reason, World Rugby has inked a deal with the same retail partner, Legends, for the Rugby World Cup 2023 in France. The partners say World Rugby enjoyed record-smashing sales of official merchandise at the Japan event, making it an … [Read more...] about Sports Licensing: Legends Appointed Retail Partner For Rugby World Cup
Virtual Land For Sale in Newly Unveiled Sports Metaverse
By Gary Symons TLL Editor in Chief If you're in the market for a virtual football stadium, the Sports Metaverse will hold its first sale of virtual public lands, taking place July 14-15 on sportsmetaverse.co. The Sports Metaverse by SportsIcon is the world's first virtual world specifically focused on sports; a sector that has done particularly well in adoption of both the … [Read more...] about Virtual Land For Sale in Newly Unveiled Sports Metaverse
Collectibles Licensing; Hasbro Laces Up For NBA Partnership on Starting Lineup
The sports collectible brand Starting Lineup is back, thanks to a new partnership between Hasbro, the NBA, and the National Basketball Players Association. Launching this fall in partnership with Fanatics, the Starting Lineup brand will feature legendary NBA superstars as part of its first wave of collectible figures. The new collectibles will be available for pre-order … [Read more...] about Collectibles Licensing; Hasbro Laces Up For NBA Partnership on Starting Lineup
Sports Licensing: Superclub and Bundesliga Launch New Board Game
Superclub, the football manager board game, today announced it has partnered with Bundesliga to launch a new official licensed expansion pack for the German football league. The deal was brokered by licensing agency IMG on behalf of Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga (German Football League). Set to launch in October 2022, the … [Read more...] about Sports Licensing: Superclub and Bundesliga Launch New Board Game
Toy Branding: Meet Murph, Hasbro’s New NERF Mascot
By Allison Watkinson TLL Reporter Hasbro has revealed the NERF brand's first official mascot, a playful and sporty character made entirely from NERF darts named Murph. Murph will be the central focus of a new NERF brand campaign that's launching this summer. The brand campaign was created by Hasbro and The Martin Agency and focuses on the brand's new theme, Unleash the Play … [Read more...] about Toy Branding: Meet Murph, Hasbro’s New NERF Mascot
Motorsports Licensing: Monster Jam Launches Monster Truck Animated Series
By Allison Watkinson TLL Reporter Feld Entertainment has announced its new licensed animation project, Monster Jam Adventures: Animated Shorts, which will air on YouTube. Feld Entertainment is a global producer and presenter of live touring family entertainment experiences. Across its brand portfolio, Feld Entertainment has entertained millions of families in more than 75 … [Read more...] about Motorsports Licensing: Monster Jam Launches Monster Truck Animated Series
Surge Brands Making Waves With Cigarette Boat Licensing Program
The renowned Cigarette Racing Team is looking for a surge in licensing deals, and has aptly chosen Surge Brands for the job. Surge Brands says it is partnering with the world's top offshore racing organization, Cigarette Racing Team, to develop a sophisticated global lifestyle retail program based on the high-powered, luxury performance powerboat. “We are launching our iconic … [Read more...] about Surge Brands Making Waves With Cigarette Boat Licensing Program