By Allison Watkinson TLL Reporter World Book, Inc. has formed a licensing partnership with Ion Game Design to develop and market a line of board games under the World Book brand. The licensed history-themed board games will include: Vendel to Viking - A strategy game set in the Vendel era, the period that led to and served as a foundation for Nordic culture. This game is a … [Read more...] about World Book Developing Historical Board Games With Ion Game Design
Toys and Games
Licensing Law: Spin Master Wins Key IP Legal Actions in China
By Gary Symons TLL Editor in Chief Canadian-based toymaker Spin Master announced it has won several landmark IP protection cases in the Chinese courts. While many Western companies have in the past complained about IP theft in China, Spin Master says its victories are a positive sign of China's commitment to tackle counterfeiting and IP infringement in the toy industry. "These … [Read more...] about Licensing Law: Spin Master Wins Key IP Legal Actions in China
Just Play Named as Master Toy Partner for Sesame Street
Sesame Workshop has named Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, and MENA. Under the multi-year partnership, Just Play will manufacture and market an expansive array of products featuring Sesame Street characters including Elmo, Cookie Monster and Abby Cadabby. The company will also support Sesame Workshop’s mission to … [Read more...] about Just Play Named as Master Toy Partner for Sesame Street
Brown Toy Box Partners On Educational Program With DonorsChoose
The STEAM toyco Brown Toy Box is on a mission to reach 100,000 students in America in 2022 and encourage them to pursue scientific careers. Founded by tech innovator and visionary entrepreneur Terri-Nichelle Bradley (pictured above), Brown Toy Box was created to inspire children from all backgrounds that they can be successful in Science, Technology, Engineering, Art and … [Read more...] about Brown Toy Box Partners On Educational Program With DonorsChoose
Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
Play and entertainment giant Mattel announced its Barbie franchise has launched a massive, global campaign to mark International Women's Day. The company says it has created a multi-faceted campaign that is aimed a providing more positive role models for young girls, and to support female entrepreneurs. As part of that campaign, Mattel has announced new partnerships with … [Read more...] about Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
Women in Toys Announces Wonder Women of 2022
Women in Toys, Licensing & Entertainment (WiT) announced Tuesday the winners of the 2022 Wonder Women Award. The winners were announced on the first day of Women's History Month, and also on the organization's 30th anniversary. The annual award honors the brightest women in toys, licensing and entertainment, as an annual celebration of the industry's remarkable thought … [Read more...] about Women in Toys Announces Wonder Women of 2022
Play Lab: How Fisher Price Develops Toys That Kids Love
By Gary Symons TLL Editor in Chief Play and entertainment giant Mattel is marking a 60-year anniversary by unveiling the secrets behind the success of its acclaimed Fisher-Price division. And while the topic is not exactly what the Licensing Letter typically covers, we were fascinated by the process Fisher-Price uses to develop toys that young kids love. To sum it up in a … [Read more...] about Play Lab: How Fisher Price Develops Toys That Kids Love
Toy Licensing: Spin Master Renews Lucrative Deal With Warner For Batman & DC
The Canadian-based toy company Spin Master announced it has renewed its global licensing deal with Warner Bros. for the Batman and DC franchises. Batman alone is one of the world's leading film and publishing brands, and the entire DC lineup has been one of the top action figure licenses for decades. Spin Master first joined forces with WBCP in 2018 as the toy licensee for DC … [Read more...] about Toy Licensing: Spin Master Renews Lucrative Deal With Warner For Batman & DC
Licensing Sustainability Award Winner To Be Announced March 3rd
The winner of the second Licensing Sustainability Award will be named at the upcoming SPLiCE New Year Solutions conference in Los Angeles on March 3. The LSA is an award honoring programs within the licensing industry that either reduce pollution and waste, protect the environment, and/or reduce greenhouse gas emissions. The LSA is a joint project by SPLiCE and The Licensing … [Read more...] about Licensing Sustainability Award Winner To Be Announced March 3rd
Sustainable Licensing: Hasbro Commits To Fight Global Warming
Hasbro has announced a major commitment to reduce its environmental footprint and lower its greenhouse gas emissions. The toy and entertainment giant says it has joined the Science Based Targets initiative (SBTi), committing to further reduce its environmental footprint in support of a lower carbon economy. This commitment marks the latest move in the company’s ongoing … [Read more...] about Sustainable Licensing: Hasbro Commits To Fight Global Warming