Mattel Inc. is working with Universal Pictures and action star Vin Diesel's One Race Films to bring a Rock'em Sock'em Robot movie to the big screen. The classic table top game lets players take control of two robotic pugilists, who trade plastic blows until one of their heads pops up, signaling a knockout punch. Now, in the tradition of films like the Hugh Jackman vehicle Real … [Read more...] about Rock’em Sock’em Robots Get Silver Screen Treatment
Toys and Games
Zara Offers Human-Sized Barbie Fashion in Mattel Partnership
The international fashion company Zara has launched a clothing line based on Mattel's Barbie in a campaign that includes digital marketing and product cross-collaboration. Under the agreement, Zara is now selling a line of Barbie-inspired clothing and accessories, and also has some Zara-themed dolls for sale, as in the sample photo below. "Barbie's newest collaboration with … [Read more...] about Zara Offers Human-Sized Barbie Fashion in Mattel Partnership
Mattel Releases First ‘Zero Emissions’ Matchbox Car With Tesla
Mattel Inc. this week announced its Drive Toward a Better Future program, unveiling the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral. The Matchbox Tesla Roadster will be available starting in 2022. The release is Mattel's first step on a product roadmap intended to make all Matchbox die-cast cars, playsets … [Read more...] about Mattel Releases First ‘Zero Emissions’ Matchbox Car With Tesla
Fall Guys Taps Moose Toys As Game’s Master Toy Partner
The breakout video game hit of 2020, Fall Guys, has selected Moose Toys as its global Master Toy Licensee, as the partners plan a global rollout of figures, collectibles, plush toys, and more. If you haven't heard of Fall Guys yet, don't worry, you will. The game Fall Guys: Ultimate Knockout was a massive breakout hit on its release just months ago, in August 2020. The game … [Read more...] about Fall Guys Taps Moose Toys As Game’s Master Toy Partner
MGA Entertainment Developing Mobile Games With Riva Technology
The international toy maker MGA Entertainment, best known for its Bratz and LOL Surprise line of fashion dolls, has announced another key move as the company increasingly moves into the digital realm. MGA says it has signed a series of brand licensing deals with game developer Riva Technology and Entertainment to develop a number of new mobile games, based on LOL Surprise and … [Read more...] about MGA Entertainment Developing Mobile Games With Riva Technology
Hasbro Bringing Roblox Into The Real World With New Toys and Games
Partnership will bring official NERF Roblox Blasters and MONOPOLY: Roblox 2022 Edition Board game to fans worldwide. The global play and entertainment company Hasbro, Inc. has launched a partnership with Roblox Corporation to introduce a range of Roblox-inspired NERF blasters representing some of the most popular experiences on the Roblox platform. In addition, Hasbro has … [Read more...] about Hasbro Bringing Roblox Into The Real World With New Toys and Games
Big Week For Dr. Seuss: Three New Deals And An Anniversary
You just can't keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children's book brand has seen sales increases and this week announced three new deals. The first slate of deals, announced April 6, celebrates the 50th Anniversary of … [Read more...] about Big Week For Dr. Seuss: Three New Deals And An Anniversary
MGA Toy Line Gets The Netflix Treatment
MGA Entertainment's newest line of fashion dolls, Rainbow High, has debuted with its first episode of a new series on Netflix, which aired March 29. The line of dolls had rose quickly in popularity since their release. According to The NPD Group, Rainbow High was the number one new toy, #6 among all dolls, and #3 in the category for fashion dolls and accessories. Now the hit … [Read more...] about MGA Toy Line Gets The Netflix Treatment
Deal With Cotton On and Douglas Makes Miffy a Happy Bunny
The popular children's brand Miffy, from the line of books by Dick Bruna, is launching new lines of baby apparel and plush toys in collaboration with Cotton On and Douglas. The Australian fashion brand Cotton On will be producing four new lines of baby clothing from newborn up to 24 months, and priced competitively at between $14.99 and $19.99. The well known US plush toy … [Read more...] about Deal With Cotton On and Douglas Makes Miffy a Happy Bunny
Mattel to Air Barbie Fashion Battle Reality Show
If you've got an eye for fashion and a talent for really, really tiny stitching, you too could be a star on Mattel's new reality TV offering, Barbie Fashion Battle. Mattel has announced it is partnering with Mission Control Media to develop Barbie Fashion Battle, a design-focused reality competition series that tasks aspiring designers with creating miniature high-fashion … [Read more...] about Mattel to Air Barbie Fashion Battle Reality Show