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Toys and Games

Weekly Wrap-up: Deals Penned for Ja Rule, Michael Crichton, Maya the Bee, Nintendo and CoComelon

December 17, 2020

Deal Will See New Content Produced From Michael Crichton Novels The late author Michael Crichton wasn't just a science fiction visionary; he became a one-man licensing powerhouse after novels like Jurassic Park and Westworld became hits in film and on television. More than 20 film and TV adaptations have been produced from Michael Crichton novels, including five Jurassic Park … [Read more...] about Weekly Wrap-up: Deals Penned for Ja Rule, Michael Crichton, Maya the Bee, Nintendo and CoComelon

Founders Transition to New Leadership at Spin Master

December 17, 2020

Max Rangel Joins Spin Master as Co-Founders Ronnen Harary and Anton Rabie Transition Their Roles in Spring 2021 Spin Master has been led by its co-founders since the company's inception, but next month the company will have its first 'outside' CEO in Max Rangel, formerly of SC Johnson & Sons. Spin Master is a major force in the toy and children's entertainment world, and … [Read more...] about Founders Transition to New Leadership at Spin Master

Spin Master Nets Big Win With League of Legends Toy Deal

December 16, 2020

The Canadian toymaker Spin Master just logged one of its biggest single deals to date, announcing a  multi-year agreement to become the global master toy licensee for Riot Games' League of Legends, the most-played PC game in the world. Spin Master will develop products including action figures, playsets and role play items, with an anticipated on-shelf date in the Fall of … [Read more...] about Spin Master Nets Big Win With League of Legends Toy Deal

Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends

December 16, 2020

Another week, another slate of great deals in our industry, as we lead our coverage today with expansion of an existing agreement with Warner Bros. and Spread Group. Spread Group Expands Warner Bros. Collaboration Beyond Europe Spread Group - formerly known as Spreadshirt - has worked with Warner Bros. in Europe since 2012, developing more than 1,700 designs for the … [Read more...] about Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends

Two new licensees signed for Elmer the Patchwork Elephant

December 15, 2020

Beloved kid's book character Elmer the Patchwork Elephant is getting even more popular with licensees, as agent Metrostar signed up two new deals this month. One of those agreements is with Danilo, a leading European publisher of licensed calendars, greeting cards, gift wrap and bags, and diaries. A family-run company operating for over 40 years, Danilo works with a huge range … [Read more...] about Two new licensees signed for Elmer the Patchwork Elephant

New Lego Sets Create Disney-based Art

December 14, 2020

It's said that a single picture is worth a thousand words, but in the case of the new Lego Art series, that single picture is also worth 2,658 plastic blocks. Danish building toy giant Lego is once more expanding its line of Lego Art kits with the addition of two Disney-themed, 2-D mosaics, featuring Mickey and Minnie Mouse. The kits are aimed at older Lego and Disney fans who … [Read more...] about New Lego Sets Create Disney-based Art

Rachel Lowe Develops Board Game for Elf on the Shelf

December 14, 2020

Just in time for Christmas, British board game designer Rachel Lowe is creating a new game for The Lumistela Company's much-loved The Elf on the Shelf property. “I love Christmas and I am absolutely delighted to be working with The Elf on the Shelf to create a range of products that any child will love to have this Christmas," said Lowe. "Every year parents come up with … [Read more...] about Rachel Lowe Develops Board Game for Elf on the Shelf

Plug-in Media and Fryday Brands Eye Toy Partners For Pre-school Hit Tee and Mo

December 10, 2020

Plug-in Media is eyeing potential toy partners for its popular pre-school property, Tee and Mo, an animated monkey duo that made its return to CBeebies last month with the premiere of Big Boots Birthday: A Tee and Mo Mini Musical. The animated property’s 10th musical special to launch on the channel, Big Boots Birthday: A Tee and Mo Mini Musical featured three new songs and … [Read more...] about Plug-in Media and Fryday Brands Eye Toy Partners For Pre-school Hit Tee and Mo

Bulldog Brings on Bioworld for Care Bears Deal

December 9, 2020

The growing licensing programme for Cloudco Entertainment-owned evergreen brand, Care Bear, has been further boosted with the addition of a partnership with leading global manufacturer of licensed product, Bioworld, which will be creating a range of apparel and accessories. The ranges will target kids of all ages across a range of apparel lines and accessories. The Care Bears … [Read more...] about Bulldog Brings on Bioworld for Care Bears Deal

Mattel Licenses Itsy Bitsy Knight for Fisher Price Line

December 4, 2020

Mattel has signed a multi-year licensing agreement with PGS Entertainment a line of Fisher-Price toys based on the upcoming animated pre-school series, Gus – The Itsy Bitsy Knight. Mattel and its Fisher-Price brand will develop new figurines, plush toys, toy vehicles, and play sets, with the toy line slated for wide release in 2022. Gus – The Itsy Bitsy Knight is a … [Read more...] about Mattel Licenses Itsy Bitsy Knight for Fisher Price Line

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