By Allison Watkinson TLL Reporter The consumer technology brand PowerLocus has partnered with Rovio to launch a collection of childrens' headphones featuring the Angry Birds brand. The licensing deal between Rovio and PowerLocus was facilitated by Angry Birds’ global licensing agency, IMG. Rovio Entertainment is a global company that focuses on creating, developing … [Read more...] about Angry Birds Release Headphones For Happy Children
Mobile Games
The Biggest Video Game Licensing Deals You Might Have Missed in 2022
Article courtesy of Layer Licensing In a year where licensing deals and branded experiences in Roblox and Fortnite dominated media headlines, it was easy to miss some of the smaller deals and integrations in PC, mobile and console games. There’s a lot that licensors can learn from these deals, so here’s a monthly recap of some of the best ones! In January, we saw Valiant … [Read more...] about The Biggest Video Game Licensing Deals You Might Have Missed in 2022
Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile
By Allison Watkinson TLL Reporter The online battle-royale game PUBG Mobile recently partnered with the luxury car brand Maserati to bring several sports car models to the playing field. The deal between the two brands was facilitated by Maserati's licensing agency IMG, a subsidiary of the global sports and entertainment company Endeavor. “PUBG MOBILE and Maserati are … [Read more...] about Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile
Video Game Licensing: China Ends 18-Month Freeze On Imported Games
By Allison WatkinsonTLL Reporter China's regulatory agency for video game licensing has approved new games for import for the first time in 18 months. During the month of December 2022, a total of 44 new video games have been approved for import. In addition, 84 games by domestic developers were granted licensing approval by the government-run agency. The NPPA … [Read more...] about Video Game Licensing: China Ends 18-Month Freeze On Imported Games
Limited Edition Magikarp Jewelry Makes a Splash for the New Year
By Allison Watkinson TLL Reporter The jewelry brand U-Treasure has developed Pink Gold versions of its Magikarp necklace as part of its ongoing licensing collaboration with The Pokémon Company. The Pokémon Company was created by the video game developers Nintendo, Creatures, and Game Freak to handle the brand management, marketing, and licensing of the jointly-owned … [Read more...] about Limited Edition Magikarp Jewelry Makes a Splash for the New Year
Angry Birds Releases Branded Water Bottles for Thirsty Fans
By Allison Watkinson TLL Reporter The hydration brand Ion8 has partnered with Rovio Entertainment to release a series of licensed Angry Birds water bottles. The deal between Ion8 and Rovio Entertainment was facilitated by the global licensing agency IMG on behalf of the Angry Birds brand. Rovio Entertainment is a global company that specializes in creating, developing … [Read more...] about Angry Birds Releases Branded Water Bottles for Thirsty Fans