Electronic Arts' partnership with FIFA has been incredibly lucrative for both parties, and now the EA SPORTS division is doubling down with a massive expansion of games based on their collaboration. EA announced this week the signing of a multiyear UEFA license extension, ensuring the pinnacle of club football remains exclusive to EA SPORTS. As well, EA is expanding football … [Read more...] about EA Announces Multiplatform, Global Expansion of FIFA Gaming Franchise
Video Games and Software
LEGO Deal With SEGA Results in ‘Super Sonic’ Collection
Video gaming's most iconic speedster is now coming to a box of LEGO near you, as LEGO Ideas announced it is releasing a line of products for Sonic the Hedgehog. Even more interesting, the partnership is happening because of a concept design submitted by a 24-year-old LEGO superfan in the UK, Viv Grannel. LEGO says Grannel, also a passionate Sonic fan, created her design as a … [Read more...] about LEGO Deal With SEGA Results in ‘Super Sonic’ Collection
Erve and Psyonix Launch Rocket League Apparel Line
Erve Europe has partnered with video game developer Psyonix to create an extensive, all-new collection of Rocket League apparel, in a deal brokered by IMG. Rocket League is a high octane video game that combines arcade style soccer with vehicular mayhem that has been named a winner or nominee of more than 150 “Game of the Year” awards. Available on Nintendo Switch™, … [Read more...] about Erve and Psyonix Launch Rocket League Apparel Line
Creative Licensing Announces New Game Deals
Creative Licensing isn't just playing around, but they're making it a lot more fun for those who are. Creative Licensing has been busy expanding their roster of digital games, introducing some familiar action heroes from the '80s and '90s to a new generation of gamers and fans through downloadable content (DLC) licenses. The LA-based firm has inked new gaming deals with major … [Read more...] about Creative Licensing Announces New Game Deals
Lego and Universal Music Group Launch Music Video Maker
In yet another example of how the world of music licensing has evolved over the past two years, LEGO and Universal Music Group (UMG) announced on Jan. 26 the launch of LEGO VIDIYO, "a playful and innovative music video maker experience designed to celebrate and expand children’s creativity and passion for music." The companies say in a joint statement that LEGO VIDIYO is a … [Read more...] about Lego and Universal Music Group Launch Music Video Maker
Fortnite on Licensing Binge With New Game Characters
The wildly popular Fortnite video game has made an art form of incorporating popular celebrities or movie characters into its game play, and over the past week has outdone itself. Thanks to a trio of new agreements, Fortnite players can dress their game avatars as their favorite soccer (football) players from around the globe, go on the hunt as The Predator, or relentlessly … [Read more...] about Fortnite on Licensing Binge With New Game Characters
French Comic Asterix Licensed for TV, Film, Video Games
The iconic and internationally popular French/Belgian comic book Asterix is seeing a resurgence in popularity which is likely to grow, as the brand launches new licensing deals and a live action film. Asterix launched as a French and Belgian French comic book in 1959, depicting the adventures of the Gauls in their resistance to the Romans in the era of Julius Caesar. Featuring … [Read more...] about French Comic Asterix Licensed for TV, Film, Video Games
Antstream Licenses Star Wars For Retro Gaming Platform
One of the world's leading retro games platforms, Antstream Arcade, is adding beloved retro classic Star Wars titles to its extensive library of fully licensed games. These iconic games will be made available on a single platform for the first time, including the entire Super Star Wars series for the SNES and Star Wars for the NES. Adventure game classics like Grim Fandango, … [Read more...] about Antstream Licenses Star Wars For Retro Gaming Platform
Among Us Video Game Creators Choose Toikido As Toy Partner
The studios behind the trending video game Among Us have chosen the newly formed British toymaker Toikido as their global master toy partner for a line of collectibles, action figures, plush toys, play sets and more. Among Us has become one of the world's most popular games since it was first released in June 2018 by InnerSloth and Dual Wield Studios. The game makers say its … [Read more...] about Among Us Video Game Creators Choose Toikido As Toy Partner
Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign
Katy Perry Headlines 'P25 Music', a Year of Surprise Music Events and Superstar Collaborations The Pokémon Company International officially launched its 25th anniversary celebration on Jan. 13, marking a quarter century of fun and games with a massive music collaboration, including a partnership with pop star Katy Perry. The Japanese video game and entertainment franchise … [Read more...] about Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign