Katy Perry Headlines 'P25 Music', a Year of Surprise Music Events and Superstar Collaborations The Pokémon Company International officially launched its 25th anniversary celebration on Jan. 13, marking a quarter century of fun and games with a massive music collaboration, including a partnership with pop star Katy Perry. The Japanese video game and entertainment franchise … [Read more...] about Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign
Video Games and Software
Marvel Launches Year Long Product Campaign for 2021
The wildly successful Disney superhero franchise Marvel is giving its fans plenty of reasons to celebrate the New Year, announcing a full year of new Marvel Studios inspired product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+ series rollouts, Marvel Must Haves will serve as the preeminent source on Marvel.com for … [Read more...] about Marvel Launches Year Long Product Campaign for 2021
JazWares Appoints Laura Zebersky as President
Toy Company Also Announces Promotions for Kelly Deen, Gerhard Runken, and Jonny Taylor Jazwares, one of the world's leading toy companies, this week announced the promotion of Laura Zebersky to the position of president. The company says Zebersky, a 15-year veteran of the toy industry, and a recipient of the Women in Toys 'Wonder Women' Award, "helped catapult Jazwares’ … [Read more...] about JazWares Appoints Laura Zebersky as President
Skoog Works With Sesame Workshop To Create A New Way To Play
SKOOG Inc., a media tech company with a mission to enrich children’s lives through creative and immersive play, this week announced a global partnership with Sesame Workshop, the nonprofit organization behind Sesame Street. The two companies are collaborating to introduce a new, interactive platform that merges tactile technology with an ever-expanding content library … [Read more...] about Skoog Works With Sesame Workshop To Create A New Way To Play
Erve Europe Lands Deal With Blizzard Entertainment
Licensing company Erve Europe has signed a deal with Blizzard Entertainment adding the wildly popular Overwatch and World of Warcraft games to its product portfolio. Erve Europe is a leader in character licenses and brands for the continent, producing branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, the company has six … [Read more...] about Erve Europe Lands Deal With Blizzard Entertainment
Founders Transition to New Leadership at Spin Master
Max Rangel Joins Spin Master as Co-Founders Ronnen Harary and Anton Rabie Transition Their Roles in Spring 2021 Spin Master has been led by its co-founders since the company's inception, but next month the company will have its first 'outside' CEO in Max Rangel, formerly of SC Johnson & Sons. Spin Master is a major force in the toy and children's entertainment world, and … [Read more...] about Founders Transition to New Leadership at Spin Master
Spin Master Nets Big Win With League of Legends Toy Deal
The Canadian toymaker Spin Master just logged one of its biggest single deals to date, announcing a multi-year agreement to become the global master toy licensee for Riot Games' League of Legends, the most-played PC game in the world. Spin Master will develop products including action figures, playsets and role play items, with an anticipated on-shelf date in the Fall of … [Read more...] about Spin Master Nets Big Win With League of Legends Toy Deal
Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends
Another week, another slate of great deals in our industry, as we lead our coverage today with expansion of an existing agreement with Warner Bros. and Spread Group. Spread Group Expands Warner Bros. Collaboration Beyond Europe Spread Group - formerly known as Spreadshirt - has worked with Warner Bros. in Europe since 2012, developing more than 1,700 designs for the … [Read more...] about Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends
Konami’s Bomberman and Contra Sign New Merch Deals
Two iconic ... if not historic ... Konami video game franchises will be getting some new merch, thanks to a pair of new licensing agreements signed by Konami Cross Media NY. Bomberman and Contra will soon have more product to offer fans with the conclusion of the new licensing agreements, said Jennifer Coleman, Vice President of Licensing and Marketing, Konami Cross Media NY, … [Read more...] about Konami’s Bomberman and Contra Sign New Merch Deals
Who’s News Roundup: Week of Dec. 9
Bad Robot Tags Veteran Developer Michael Booth for New Video Game Studio The accomplished Bad Robot studio made a serious move this week, launching a video game division-Bad Robot Games—that will be guided by newly hired industry veteran Michael Booth as its General Manager and CEO Anna Sweet. Bad Robot, founded and led by renowned producer JJ Abrams, will now partner its … [Read more...] about Who’s News Roundup: Week of Dec. 9