Description
Special Report: Licensing in the Metaverse
You’ll find out why companies are already paying hundreds of thousands of dollars to buy digital real estate that exists only inside a computer simulation. In the words of TLL’s Executive Editor Gary Symons, “the ‘Metaverse’ may be a digital simulation but the money to be made is very real”. In fact, virtual Reality technology promises to become the most important licensing trend over the next decade. The development of virtual worlds will revolutionize how we work, what we sell, and how we market goods and services.
Published 2021. 12 pages, PDF Instant Download.
