BBC Studios has signed an agreement for a multi-territory licensing deal with Crayola for stationery, arts, crafts and coloring packs, further expanding its global licensing portfolio for the multi-award-winning Bluey. “Crayola has inspired artistic creativity in children for more than 100 years," said Warren Schorr, Vice President, Business Development and Global Licensing at … [Read more...] about Bluey’s Latest Licensing Deal Signed With A Crayola Crayon?
Crayola Licensing
Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark
New original content based on popular Crayola toy line launches on YouTube as part of brand’s digital engagement marketing strategy to reach Generation Alpha Crayola has launched a new season of its original, digital-first Scribble Scrubbie Pets series, produced by WildBrain Spark, the premium kids’ and family AVOD network and digital studio. The Crayola Kingdom channel is … [Read more...] about Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark
CRAYOLA Announces Back to School Cross Promotions
Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return to in-person school, in some cases for the first time in over a year. While the average consumer may not know it, Crayola tops the ranks of back-to-school brands in … [Read more...] about CRAYOLA Announces Back to School Cross Promotions
OceanX Takes Over Crayola Experience
Crayola and OceanX Announce Partnership to Educate and Inspire the Next Generation of Ocean Explorers Crayola, the premier children’s creativity brand, and OceanX, a leading global non-profit ocean exploration organization, are partnering to bring the wonders of the ocean to the next generation through imagination and creativity in the first collaboration of its type for both … [Read more...] about OceanX Takes Over Crayola Experience
Invisibobble Teams With Crayola For Hair Accessories
The hair accessories brand invisibobble will be bringing a lot of Crayola color to its lineup, thanks to a new agreement between the companies. Invisibobble says the unique product design, material and technology that makes up the invisibobble DNA is now being paired with Crayola’s nostalgic and colorful feel in the new limited edition launch. Inspired by the crayon design … [Read more...] about Invisibobble Teams With Crayola For Hair Accessories
Crayola Adopts Brainbase For Global Licensing Efforts
Crayola, one of the world's most colorful companies, says it has adopted the licensing software system Brainbase Assist to help unify its myriad global licensing operations. The Crayola Licensing team will use Brainbase Assist to streamline and manage workflows such as product development, sales and royalty reporting, contract and digital asset management, and to analyze … [Read more...] about Crayola Adopts Brainbase For Global Licensing Efforts