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The Licensing Letter

Entertainment and Character Licensing

Character Licensing: Wildbrain Serves Up Some Sweet Deals For Strawberry Shortcake

November 23, 2021

Kids' entertainment studio Wildbrain and its licensing arm have signed a wave of licensing deals for both the new and classic Strawberry Shortcake brand. Strawberry Shortcake was created in 1973 with the release of a simple Valentine’s Day greeting card, but the character proved to have enduring popularity. Over the ensuing decades, Strawberry Shortcake has grown and evolved … [Read more...] about Character Licensing: Wildbrain Serves Up Some Sweet Deals For Strawberry Shortcake

Character Licensing: Emmy-Nominated Oddbods Hitting Theaters

October 25, 2021

The animated Youtube sensation Oddbods is moving past social video and into theaters, inking a deal for a "Halloween-themed 55-minute theatrical experience," and has secured new licensing deals in Europe and Asia. Oddbods is a three-time Emmy Award-nominated, non-dialogue comedy featuring seven adorable, highly unique pals, produced in a CGI animation format. Together, despite … [Read more...] about Character Licensing: Emmy-Nominated Oddbods Hitting Theaters

Entertainment Licensing: ZAG Signs Deal For First Console Game Based On Miraculous

October 25, 2021

On the heels of the highly successful debut of its first game for Roblox, ZAG Games, a division of the award-winning global independent animation studio ZAG, has signed with U.S. game publisher GameMill Entertainment and French game developer Magic Pockets to create the first official Miraculous - Tales of Ladybug & Cat Noir console game. Based on the globally renowned … [Read more...] about Entertainment Licensing: ZAG Signs Deal For First Console Game Based On Miraculous

Character Licensing: Wonder Woman’s 80th Anniversary Inspires New Licensed Activations

October 22, 2021

Actor Gal Gadot and her hit character Wonder Woman are inspiring a wide range of new licensed collections, with three appearing over the past week alone. It's all part of a massive, global campaign to commemorate Wonder Woman's first appearance as a character, which occurred during the Second World War. In honor of the superhero's 80th anniversary, Gadot herself just dropped … [Read more...] about Character Licensing: Wonder Woman’s 80th Anniversary Inspires New Licensed Activations

Entertainment Licensing: The Ultimate Xmas LEGO Set, Based On The Ultimate Xmas Comedy

October 22, 2021

By Gary Symons TLL Editor in Chief LEGO has created a successful niche industry for itself by producing building sets based on popular TV series and shows, and with the new Home Alone set, it's really outdone itself. TLL has written several stories over the past year about these LEGO nostalgia sets, such as the ones created for the hit shows Seinfeld and Friends, but LEGO has … [Read more...] about Entertainment Licensing: The Ultimate Xmas LEGO Set, Based On The Ultimate Xmas Comedy

Apparel Licensing: Nelvana Partners On Max & Ruby Collection For Millennials

October 15, 2021

The Limited Time Capsule Collection Is Available Now on the New Digital Pop Up Website:www.maxandrubyremix.com Children's entertainment studio Nelvana has partnered with DTC manufacturer Juniper Creates on a new Max & Ruby apparel line targeted to Millennials and Gen Zs who grew up with the series. Juniper Creates is a premium consumer product and direct to consumer (DTC) … [Read more...] about Apparel Licensing: Nelvana Partners On Max & Ruby Collection For Millennials

Character Licensing: Playmobil Makes An Aston Martin DB5 For Bond … James Bond

October 15, 2021

Just in case you need a toy car with machine guns, bulletproof bulkheads, and ejector seats, Playmobil has you covered with an authentic replica of the legendary Aston Martin DB5 from Goldfinger. The car is synonymous with the 007 film series, and other than possibly the Batmobile, is certainly the most famous automobile in film history. Thanks to a licensing deal brokered for … [Read more...] about Character Licensing: Playmobil Makes An Aston Martin DB5 For Bond … James Bond

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