Actor Gal Gadot and her hit character Wonder Woman are inspiring a wide range of new licensed collections, with three appearing over the past week alone. It's all part of a massive, global campaign to commemorate Wonder Woman's first appearance as a character, which occurred during the Second World War. In honor of the superhero's 80th anniversary, Gadot herself just dropped … [Read more...] about Character Licensing: Wonder Woman’s 80th Anniversary Inspires New Licensed Activations
Entertainment and Character Licensing
Entertainment Licensing: The Ultimate Xmas LEGO Set, Based On The Ultimate Xmas Comedy
By Gary Symons TLL Editor in Chief LEGO has created a successful niche industry for itself by producing building sets based on popular TV series and shows, and with the new Home Alone set, it's really outdone itself. TLL has written several stories over the past year about these LEGO nostalgia sets, such as the ones created for the hit shows Seinfeld and Friends, but LEGO has … [Read more...] about Entertainment Licensing: The Ultimate Xmas LEGO Set, Based On The Ultimate Xmas Comedy
Apparel Licensing: Nelvana Partners On Max & Ruby Collection For Millennials
The Limited Time Capsule Collection Is Available Now on the New Digital Pop Up Website:www.maxandrubyremix.com Children's entertainment studio Nelvana has partnered with DTC manufacturer Juniper Creates on a new Max & Ruby apparel line targeted to Millennials and Gen Zs who grew up with the series. Juniper Creates is a premium consumer product and direct to consumer (DTC) … [Read more...] about Apparel Licensing: Nelvana Partners On Max & Ruby Collection For Millennials
Character Licensing: Playmobil Makes An Aston Martin DB5 For Bond … James Bond
Just in case you need a toy car with machine guns, bulletproof bulkheads, and ejector seats, Playmobil has you covered with an authentic replica of the legendary Aston Martin DB5 from Goldfinger. The car is synonymous with the 007 film series, and other than possibly the Batmobile, is certainly the most famous automobile in film history. Thanks to a licensing deal brokered for … [Read more...] about Character Licensing: Playmobil Makes An Aston Martin DB5 For Bond … James Bond