By Gary Symons TLL Editor in Chief Hasbro and Kingsmen Creatives are expanding their NERF Xperience brand into China, starting with an entertainment centre in Beijing. NERF is one of the eight core division that Hasbro is focusing on under its new strategic plan, aiming to turn it into a billion dollar brand. That quest has gotten a boost with the partnership … [Read more...] about NERF XPerience Expands to China in Hasbro x Kingsmen Partnership
Experiential licensing
Peppa Pig Theme Park Under Construction in Germany
By Allison WatkinsonTLL ReporterHasbro and Merlin Entertainments have released new information on the construction of Peppa Pig Park Günzburg.“Merlin has been a trusted partner for the last six years and we are thrilled to continue our journey with them to bring more Peppa experiences to fans globally, including this exciting addition of a new Peppa Pig Park in Gunzburg, … [Read more...] about Peppa Pig Theme Park Under Construction in Germany
Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China
By Gary Symons TLL Editor in Chief The theme park company Falcon's Beyond has inked a massive deal in China with the retail experience company K11 Group. The agreement combines the licensing-focused experiential company Falcon's Beyond with K11, one of the world's largest companies working in the area of retail entertainment. The deal will initially see Falcon's Beyond … [Read more...] about Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China
Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
By Allison Watkinson TLL Reporter Kingsmen Xperience and Bright Play are opening a new NERF Action Xperience location for Hasbro's NERF toy brand. Owned by Hasbro since 1991, the NERF toy brand specializes in recreational blaster guns that shoot foam darts. Scheduled to open in the fall of 2024, the venue for the upcoming NERF Action Xperience center is located at the … [Read more...] about Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
Experiential Licensing: Bugs Bunny at the Symphony Tours Mexico for Warner Bros. 100th Anniversary
By Allison WatkinsonTLL ReporterThe licensed Warner Bros. Discovery Bugs Bunny at the Symphony musical production is returning to Mexico with a four-city tour this fall.The licensed concert is scheduled to play in Puebla on Oct. 22, in Mexico City on Nov. 5, in Monterrey on Nov. 12, and in Guadalajara on Nov. 25.Created by George Daugherty and David Ka Lik Wong, Bugs Bunny at … [Read more...] about Experiential Licensing: Bugs Bunny at the Symphony Tours Mexico for Warner Bros. 100th Anniversary
Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox
By Allison Watkinson TLL Reporter Falcon’s Beyond says its BEYONDLAND metaverse experience on the Roblox platform has generated significant growth since its initial debut. According to Falcon's Beyond, the BEYONDLAND gaming experience has attracted more than two million visits since its official launch in March 2023. The company has also reported that the games' online … [Read more...] about Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox
Falcon’s Beyond Releases First Mobile Game for Katmandu
By Allison Watkinson TLL Reporter In partnership with Epic Story Interactive, Falcon’s Beyond has released its first mobile game based on the company's Katmandu entertainment franchise. The new mobile game, Katmandu: EtherMerge, is designed to extend the storyline of the broader Katmandu franchise. It is a free-to-play, merge-based puzzle game that includes licensed … [Read more...] about Falcon’s Beyond Releases First Mobile Game for Katmandu
Falcon’s Beyond to Produce Animated Series Based on Katmandu Resort Characters
By Allison Watkinson TLL Reporter Falcon’s Beyond has began development on its first animated preschool series based on characters from its Katmandu entertainment franchise. This announcement follows the launch of the company's second Katmandu Theme Park in Punta Cana, which officially opened to the public on March 15, 2023. The upcoming preschool show features Boro … [Read more...] about Falcon’s Beyond to Produce Animated Series Based on Katmandu Resort Characters
Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
By Gary Symons TLL Editor in Chief One would be hard pressed to find anyone in the modern world who doesn’t know and love Cirque du Soleil. That’s why it comes as a surprise that, until now, Cirque has never really had its own comprehensive licensing program, despite being one of the world’s most successful live entertainment companies. But that all changed this … [Read more...] about Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms
By Allison Watkinson TLL Reporter Warner Bros. Discovery and Egan Escape Productions have partnered for an escape room experience inspired by the horror franchise IT. The licensing deal for this terrifying but thrilling experience was managed by Warner Bros. Discovery's Global Themed Entertainment division. The licensed Escape IT experience features two multi-room … [Read more...] about Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms