By Allison Watkinson
TLL Reporter
Hasbro and Merlin Entertainments have released new information on the construction of Peppa Pig Park Günzburg.
“Merlin has been a trusted partner for the last six years and we are thrilled to continue our journey with them to bring more Peppa experiences to fans globally, including this exciting addition of a new Peppa Pig Park in Gunzburg, Germany,” said Hasbro VP, Matt Proulx. “2024 is a big year for PEPPA with the brand’s 20th anniversary, and we couldn‘t be happier to add this park as another meaningful way for families to create lifelong memories with Peppa and her friends.”
Scheduled to open in 2024, the licensed Peppa Pig Theme Park in Günzburg will feature five attractions and seven playgrounds based on themes and characters from the Peppa Pig preschool brand.
Located close to LEGOLAND Deutschland, the Peppa Pig Park Günzburg marks the 10th official collaboration of Merlin Entertainments with Hasbro’s Peppa Pig entertainment brand.
“We have positioned this PEPPA PIG Park adjacent to LEGOLAND Deutschland, aligning with our broader vision to deliver mega-clusters of branded entertainment destinations in important tourist locations worldwide, giving guests a diverse range of attractions and activities to create more unforgettable memories during their short-stay trips,” said O’Neil. “We hope to see you at the park to welcome Peppa Pig, George Pig, Suzy Sheep, Rebecca Rabbit and their lovable companions to Germany.”
One of the largest attractions that will be offered at the Peppa Pig Theme Park in Günzburg is Daddy Pig’s roller coaster.
Designed to be a safe roller coaster experience for toddlers and preschoolers, Daddy Pig’s roller coaster features two laps around a child-friendly track and coaster seats that are designed to look like Daddy Pig’s red car from the Peppa Pig TV series.
“At Peppa Pig Park in Günzburg, families with preschoolers are at the center,” said LEGOLAND Deutschland Resort MD, Manuela Stone. “We are creating a place where our youngest visitors can experience wonderful moments with the wildly popular, Peppa Pig. “All attractions and experiences will be tailored to meet the needs and preferences of our smallest guests.
“A very special experience for our guests will be to get into Daddy Pig’s red car, which Peppa loves, and zoom together with him over the roller coaster track,” added Stone. “Children know Peppa Pig and her stories from TV. From 2024 they can become part of this Peppa world themselves and collect their own unforgettable Peppa experiences.”
Exclusive and strictly-limited First-to-Play tickets are currently available for purchase from the official Peppa Pig Park Deutschland website.
Merlin Entertainments is a global company that specializes in location-based family entertainment.
The company currently operates more than 140 attractions, 23 hotels and six holiday villages in 25 countries across the globe.
“We are equally excited as we are humbled to be entrusted by HASBRO to continue bringing Peppa Pig to life, this time as Europe’s first standalone Peppa Pig Park in Günzburg,” said Merlin CEO Scott O’Neil. “Since our partnership announcement with HASBRO in 2017, we have delivered new opportunities for children to learn and play, and this park will join our existing five PEPPA PIG World of Play attractions spanning the globe from China to the United States, PEPPA PIG themed-lands at our resort theme parks, Gardaland and Heide Park, and PEPPA PIG Park in Florida.”
PEPPA PIG is an animated preschool TV series and multi-media franchise that is owned by global toy and game company Hasbro, Inc.
Hasbro delivers toys, consumer products, games and entertainment based on its extensive portfolio of wholly-owned and licensed IPs.