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Fanattik Adds Magic to Collection in Hasbro Partnership

Gifts and Collectibles Being Developed For Dungeons & Dragons and Magic: The Gathering Collectibles company Fanattik has partnered with Hasbro on a new line of products for its wildly popular games Magic: The Gathering and Dungeons & Dragons. As reported this past week by The Licensing Letter, those two franchises saw massive sales growth during the pandemic, as the major revenue sources for Hasbro’s Wizards of the Coast and Digital Gaming segment, which accounted for an astounding 75% of Hasbro’s profits. Together, those two games contributed $365.3 million to Hasbro’s bottom line in Q1 alone. The Fanattik’s team says it will be working with Hasbro’s  will work with the brands to develop pop culture focused gifts and collectables including money boxes, clocks, gifts, and more. “You can’t get much bigger than… . . . read more


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