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Jazwares Extends Fortnite Licensing Deal

Jazwares, a global leader in toys and licensing, today announced its partnership with Epic Games for Fortnite toys and collectibles has been extended through 2025, in a deal brokered by IMG. Starting in January 2022, Jazwares will be the exclusive toy partner for Fortnite action figures four-inches-high and under and their compatible vehicles, play sets, accessories and more. Jazwares will also continue to produce new remote control or R/C vehicles, all of which will be compatible with Jazwares’ full four inch action figure line, and plush toys in varying sizes. Also in 2022, fans can expect to find an all-new lineup of highly detailed two inch action figures with multiple points of articulation and accompanying playsets, vehicles and accessories to build out their world of Fortnite in miniature scale. The… . . . read more

Creative Licensing Announces New Game Deals

Creative Licensing isn’t just playing around, but they’re making it a lot more fun for those who are. Creative Licensing has been busy expanding their roster of digital games, introducing some familiar action heroes from the ’80s and ’90s to a new generation of gamers and fans through downloadable content (DLC) licenses. The LA-based firm has inked new gaming deals with major franchises like World of Tanks, Mortal Kombat, Fortnite, Dead By Daylight, and Evil Dead: The Game.  All of the agreements involved popular film or video game characters being incorporated into these game franchises. In an agreement legendary cinematic war hero John Rambo was enlisted in one of the most successful fighting franchises in video game history when he drew first blood inside the Mortal Kombat 11 Ultimate universe as… . . . read more

Fortnite on Licensing Binge With New Game Characters

The wildly popular Fortnite video game has made an art form of incorporating popular celebrities or movie characters into its game play, and over the past week has outdone itself. Thanks to a trio of new agreements, Fortnite players can dress their game avatars as their favorite soccer (football) players from around the globe, go on the hunt as The Predator, or relentlessly stalk their opponent as either Sarah Connor or the Terminator T-800 from the Terminator film franchise. As of Jan. 23 players could choose from 10 different ‘Kickoff Set’ outfits to represent their favorite soccer team inside the game, and each outfit can be swapped for the uniforms of any of the 23 teams participating in the licensing deal, which includes: Manchester City FC Juventus AC Milan Inter… . . . read more