Toy and kids branding giant Hasbro has formed a multi-territory agreement that will see its popular animated property, PJ Masks, join forces with the World Taekwondo Federation for a partnership designed to engage children around the world in the Korean martial art. The campaign, called Get Active with the PJ Masks, will feature 12 World Taekwondo top athletes. The campaign … [Read more...] about Hasbro Gets a Kick Out of Partnership With World Taekwondo Federation
Hasbro
Hasbro is All In on Streaming to Help Drive Sales
Toy and Game Giant Hasbro is following up on the success of its six part Transformers series, The War for Cybertron, with the development of a new Dungeons and Dragons program. CEO Brian Goldner says Hasbro has other projects in the works as well, including a new live action Power Rangers movie and a CGI animated My Little Pony feature film for release in theatres in September … [Read more...] about Hasbro is All In on Streaming to Help Drive Sales
M&A & Partnerships: December 2019
We break down this week's must-know news in mergers, acquisitions, and partnerships. Contact the Editor at karina@plainlanguagemedia.com. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). The National Football League (NFL), Nike, and Fanatics renew a 2018 agreement in the form of a new global partnership that gives … [Read more...] about M&A & Partnerships: December 2019
Who’s News: November 2019
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). Marianne James joins Hasbro as VP … [Read more...] about Who’s News: November 2019
Who’s News: October 2019
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). September 23, 2019 Update Sona Chawla … [Read more...] about Who’s News: October 2019
M&A & Partnerships
We break down this month's must-know news in mergers, acquisitions, and partnerships. Contact the Editor at karina@plainlanguagemedia.com. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). September 23, 2019 Update To celebrate of World Cleanup Day, Bacardi and environmental non-profit Lonely Whale are upcycling … [Read more...] about M&A & Partnerships
Show Me the Money: Toycos Report Depressed Sales FY2018
With a few exceptions, every major publicly-traded toyco reported a drop in sales of licensed toys/games. TLL breaks down how the year went for Mattel, Hasbro, Jakks Pacific, Lego, and Funko. The bankruptcy and subsequent liquidation of Toys"R"Us (TRU) stores (which immediately impacted the U.S., U.K., and Australia in 2017) remained a drag on 2018 performance thanks to store … [Read more...] about Show Me the Money: Toycos Report Depressed Sales FY2018
What’s the [Toy] Story? Same as Last Year, Just Better!
Contact the editor at karina@plainlanguagemedia.com Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year's—only more nuanced, thoughtful, and developed. The good news this year: No one's freaking out about the ability of America's largest toy retailer to actually pay its vendors. More … [Read more...] about What’s the [Toy] Story? Same as Last Year, Just Better!
Who’s News—February 2019
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 2/18/2019 Activision Blizzard names Steve Young President Consumer Products as Tim Kilpin retires from the post. Cloudco Entertainment (form. … [Read more...] about Who’s News—February 2019
M&A & CSR
Contact the editor at karina@plainlanguagemedia.com Apple nabs the rights to the late Charles M. Schulz’s Peanuts brand following a highly competitive bidding process. The deal will see Apple team with DHX, which already has a stake in the Peanuts franchise, to produce upcoming projects, including new specials and animated shorts, exclusively for Apple TV. Under the new … [Read more...] about M&A & CSR