Click on the links to access a record of the selected individual's complete contact information including licenses held/represented and products manufactured through the Licensing Source Book Online. WME/IMG appoints Michael Ma to serve as CEO of its China subsidiary. Bob Bakishis stepping into the role of Viacom’s acting CEO & President on Nov. 15, officially ending Tom … [Read more...] about Who’s News
Mattel
44 Entertainment/Character Brands Make the $100 Million List
Karina Masolova, additional reporting by Glenn Demby and Marcy Magiera Forty-four entertainment/character properties make our list of brands that generate over $100 million in retail sales of licensed merchandise in the U.S. and Canada—accounting for a total of $41 billion in sales worldwide in 2015. See the full list here. Three brands cleared $1 billion in the U.S./Canada … [Read more...] about 44 Entertainment/Character Brands Make the $100 Million List
Mergers & Acquisitions
The leading bidder for collegiate sports marketing agency Learfield Communications is now TPG Capital. As the majority stake owner of CAA, TPG plans to merge the two agencies if its rumored $1.2–1.3 billion bid is successful. UBM, LIMA, and Alifish—the licensing and entertainment business unit of Chinese e-commerce giant Alibaba—join forces. In addition to online licensing … [Read more...] about Mergers & Acquisitions
Who’s News
NBCUniversal Brand Development names Jonathan Baker as its new VP EMEA NBCUniversal Consumer Products and Hannah Mungo as Country Director U.K. & Ireland NBCUniversal Consumer Products. The entertainment giant has established new regional offices in both Japan and China, as well as the newly created EMEA central office in London. Beginning Jan. 1, 2017, NBCUniversal is … [Read more...] about Who’s News
Preschool: A Passport to the Worldwide Market
By Karina Masolova As one of the first categories in which properties originating outside the U.S. became part of global culture, the worldwide preschool sector essentially provides licensors with a passport to the global licensed consumer products market. The trend is only accelerating as the over-$10 billion market for licensed preschool products expands. See the complete … [Read more...] about Preschool: A Passport to the Worldwide Market
Content & Experiential Roundup
Mattel and Otoy join force to bring original episodic "Batman: The Animated Series" content to the View-Master VR Viewer this fall. The new content is developed in partnership with Warner Bros. Consumer Products, DC Entertainment and Warner Bros.’ digital studio Blue Ribbon Content. Cartoon Network will release a new Adventure Time virtual reality mobile game and a Jake the … [Read more...] about Content & Experiential Roundup
Summer or Not, Mattel and Hasbro Still Feeling Frozen
By Marcy Magiera The extent to which the world's largest toy companies are reliant on entertainment/character licenses is crystal clear in a side-by-side Q2 comparison of giants Mattel and Hasbro. (We added Jakks Pacific to the chart for fun and to further illustrate the point). Two years after the property stormed retail, both companies are still feeling the Frozen effect: … [Read more...] about Summer or Not, Mattel and Hasbro Still Feeling Frozen
Who’s News
Mattel forms Mattel Creations. The new theatrical, TV and digital content creation division will utilise the firm's portfolio of brands to drive content across multiple platforms and be headed by Mattel’s Chief Content Officer, Catherine Balsam-Schwaber. Endemol Shine North America combines its franchise management and licensing integration teams to create the newly formed … [Read more...] about Who’s News
The State of Girls’ Toys
By Karina Masolova 2016 promises to be bigger than ever for licensed toys and games. Category sales reached almost $7 billion in 2014, according to TLL’s Annual Licensing Business Survey, and are expected to grow this year. But amidst soaring success, girls’ toys have been seeing slumping sales, with giants such as Mattel and Hasbro reporting declines. To counter this, the … [Read more...] about The State of Girls’ Toys
Activision Latest to Launch TV/Movie Studio
By Karina Masolova Activision Blizzard made its latest move in a series set to position the company as a multi-platform entertainment franchise power. The video game development company launched its own TV and movie studio, Activision Blizzard Studios. It joins companies like Mattel and Hasbro, whose in-house studios are set grow their overall business. On the other side of the … [Read more...] about Activision Latest to Launch TV/Movie Studio