Toy giant Mattel is joining forces with star musician and songwriter Chris 'Ludacris' Bridges on a new animated series called Karma's World, to air on Netflix later this year. The agreement creates a joint venture between Mattel, 9 Story Media Group Inc., and Karma's World Entertainment for a multi-year global licensing deal tied to Karma’s World, the series created by … [Read more...] about Mattel Signs a ‘Ludacris’ Deal
Mattel
Rock’em Sock’em Robots Get Silver Screen Treatment
Mattel Inc. is working with Universal Pictures and action star Vin Diesel's One Race Films to bring a Rock'em Sock'em Robot movie to the big screen. The classic table top game lets players take control of two robotic pugilists, who trade plastic blows until one of their heads pops up, signaling a knockout punch. Now, in the tradition of films like the Hugh Jackman vehicle Real … [Read more...] about Rock’em Sock’em Robots Get Silver Screen Treatment
Zara Offers Human-Sized Barbie Fashion in Mattel Partnership
The international fashion company Zara has launched a clothing line based on Mattel's Barbie in a campaign that includes digital marketing and product cross-collaboration. Under the agreement, Zara is now selling a line of Barbie-inspired clothing and accessories, and also has some Zara-themed dolls for sale, as in the sample photo below. "Barbie's newest collaboration with … [Read more...] about Zara Offers Human-Sized Barbie Fashion in Mattel Partnership
Mattel Releases First ‘Zero Emissions’ Matchbox Car With Tesla
Mattel Inc. this week announced its Drive Toward a Better Future program, unveiling the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral. The Matchbox Tesla Roadster will be available starting in 2022. The release is Mattel's first step on a product roadmap intended to make all Matchbox die-cast cars, playsets … [Read more...] about Mattel Releases First ‘Zero Emissions’ Matchbox Car With Tesla
Mattel TV Announces Two New Barbie Specials
Mattel has said it will be greatly increasing its film and television production efforts in 2021, and the company this week announced the launch of two new animated Barbie specials for streamers and broadcasters this spring. The first of the two specials is “Barbie & Chelsea The Lost Birthday,” the first dedicated television movie featuring Barbie’s younger sister Chelsea … [Read more...] about Mattel TV Announces Two New Barbie Specials
A Tale of Two Toymakers Influences Their Content Goals
Hasbro Restructuring Eone, Mattel Creating More Content By Gary Symons TLL Editor in Chief The toy industry enjoyed a surprisingly strong year in 2020, despite and partly because of the COVID-19 pandemic, but that doesn't mean toymakers haven't faced serious challenges in their operations. Despite the strong year for toy sales overall, Hasbro has seen a drop in their share … [Read more...] about A Tale of Two Toymakers Influences Their Content Goals
Mattel Takes a Swing at a Whac-A-Mole Game Show
Toy giant Mattel is working with America's Got Talent producer Fremantle to develop a frantic new game show based on the Whac-A-Mole game it acquired in 2009. Mattel and Fremantle say the Whac-A-Mole game show will be a wild, physically challenging elimination competition in which opposing teams will use their skill, strength and endurance to become the Whac-A-Mole champion. … [Read more...] about Mattel Takes a Swing at a Whac-A-Mole Game Show
Hot Wheels Partnership With NASA is Out of This World
Hot Wheels has been partnered with NASA for more than 30 years, and this week came out with its first new, space-themed mini collection over two decades. The mini carmaker is helping NASA kick off another historic year of space exploration firsts with the release of the new Mars Perseverance Rover die-cast vehicle. The product is a detailed 1:64 scale replica model inspired by … [Read more...] about Hot Wheels Partnership With NASA is Out of This World
Barbie Named Top Global Toy Brand For 2020
Mattel, Inc. enjoyed a wildly successful year in 2020, producing many of the top selling toy brands globally, and riding a large increase in toy spending during the pandemic to one of their best revenue years of all time. As well, the definitive retail industry research company The NPD Group has now named Mattel's Barbie brand as the 2020 top global toy property of the year, … [Read more...] about Barbie Named Top Global Toy Brand For 2020
UNO Celebrates A Half Century of Fun and Games
UNO Launches Yearlong Lineup of Products, Partnerships and Celebratory Events to Commemorate 50th Anniversary Mattel is launching a full year of new products, partnerships and events to commemorate the 50th anniversary of Uno. Uno was originally developed in 1971 by Merle Robbins of Reading, Ohio, who played it with family and friends. As it became more popular in the … [Read more...] about UNO Celebrates A Half Century of Fun and Games